NEW WORKSHOP IN 2011

2011 WORKSHOP DATES AND VENUES

• Melbourne: 27 July. Cliftons Melbourne, Level 1, 440 Collins Street. CANCELLED
• Brisbane: 31 August. Venue: Cliftons Brisbane, 288 Edward Street.

This workshop is an extension to Principles of Media Release Writing

Online registration | PDF registration

WORKSHOP OUTLINE

This one-day intensive workshop aims to equip participants with advanced media release writing skills. It provides intensive hands-on development of media release writing to equip participants with the necessary tools to effectively target media. Learn more about writing for the right media and developing a good hook or angle for your target. Through this workshop, participants will also learn about tailoring their story for different media.

This workshop qualifies for eight hours of professional development under the Institute's Certified Practising Marketer program.

TOPICS COVERED

Targeting you Story

• Hard and soft news stories
• Changing your approach to suit your target media

Quotable Quotes

• Furthering skills in sourcing quotes
• Looking for different people to quote to interest the media
• Attributing your sources correctly

Hooks

• Finding the right hook to hook them in

Angles

• Telling the story from different perspectives
• Changing the angle
• Having different angles ready to roll

Editing

• Avoiding the pitfalls of ineffective media release writing
• Being ruthless when it comes to editing your work

Language

• The best language to get your message across effectively

Pitching in to Media

• How to follow-up your release

For more details about the workshop, see the full 2011 Foundations workshops PDF brochure (PDF, 850KB, click here).

REGISTRATION

Cost (inc GST): AMI CPM Members $550; AMI Members $590; Non-members $780.

Online registration is available. Individuals can register themselves and colleagues online.

PDF registration can be used for individual or group bookings. The 2011 Foundation workshop PDF brochure contains more detailed information about each workshop and a registration form (PDF, 850KB, click here).

FAX 1300 131 468
TEL 1300 737 445
EMAIL events@ami.org.au
MAIL Foundation Workshops, Australian Marketing Institute, GPO Box 5295, Sydney NSW 2001

Foundation Workshops | Principles of Marketing | Effective Marketing Plans: Strategy to Tactics | Principles of Public Relations | Principles of Digital Marketing | Business and Public Relations Writing | Social Media Applications for Business | Marketing for Professional Services | Project Management Skills for Marketing Professionals | Principles of Media Release Writing | Media Release Writing Extension | Segmentation for Competitive Advantage