| Foundation Workshops offer marketing short courses and training
2012 dates posted, plus read about THREE new short courses!
Open/download the full 2012 Foundations workshops PDF including registration – click here
The AMI's Foundation Workshops are a series of marketing short courses that have been specifically designed to meet the training needs of business professionals. If you want to learn more about marketing or seek to improve your marketing skills in specific areas, these marketing short courses offer excellent training without having to make a commitment to long, academic-focused courses.
The Foundation Workshops marketing short courses are appropriate for people who are new to the marketing world and wish to boost their training, people working in marketing-related areas, and marketers who want training to further expand their range of skills (see specific details for short courses to establish suitability for your marketing training needs).
The PDF brochure that details our 2012 marketing short courses program is now available (PDF of marketing short courses brochure, click here). It contains full information about our marketing training, course outlines, venues, dates and a paper-based registration form. Online registration is also available.
The AMI conducts its Foundation Workshops short courses and training throughout the year at various times in Sydney, Melbourne, Brisbane, Adelaide, Perth, and Hobart.
Book your Foundation Workshops marketing short courses and training
Online registration for our marketing short courses is now available. Individuals can register themselves and colleagues online. PDF registration can also be used (click here). More detailed information and a registration form can be found in the 2012 Foundation marketing short course PDF (click here).
Inquiries about running these marketing short courses in-house are welcome and can be directed to events@ami.org.au
For further information about our Foundation Workshops marketing short courses and training, contact the AMI on 1300 737 445 or email events@ami.org.au
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FOUNDATION WORKSHOPS MARKETING SHORT COURSES STRUCTURE
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Introduction to marketing concepts
- Principles of Marketing
- Principles of Digital Marketing
- Principles of Marketing Budgets (new in 2012)
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Communication
- Business and Public Relations Writing
- Principles of Media Release Writing
- Principles of Online Writing (new in 2012)
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Advanced understanding of marketing concepts
It is recommended that participants have a basic knowledge
of marketing concepts and have attended the
Principles of Marketing workshop.
- Effective Marketing Plans from Strategy to Tactics
- Marketing for Professional Services
- Market Research for Marketers
- Measuring Marketing Performance
- Social Media Applications for Business
- Segmentation for Competitive Advantage
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Project Management and Service Design
- Project Management Skills for Marketing Professionals
- Principles of Service Design (new in 2012)
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2012 WORKSHOP DATES
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Principles of Marketing
Go to workshop outline
- Sydney: 12-13 March, 21-22 May, 27-28 August, 5-6 November
- Melbourne: 22-23 March, 6-7 August, 13-14 November
- Brisbane: 3-4 May
- Adelaide: 23-24 July
- Perth: 7-8 June
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Principles of Marketing Budgets
NEW IN 2012
Go to workshop outline
- Melbourne: 27 July
- Sydney: 31 August
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Effective Marketing Plans from Strategy to Tactics
Go to workshop outline
- Melbourne: 10-11 May, 10-11 September, 29-30 November
- Sydney: 29-30 March, 14-15 June, 17-18 September, 22-23 November
- Brisbane: 15-16 October
- Adelaide: 25-26 October
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Principles of Digital Marketing
Go to workshop outline
- Perth: 28 March
- Sydney: 8 May, 20 June
- Brisbane: 10 May, 6 November
- Melbourne: 16 August, 18 September
- Adelaide: 19 September
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Business & Public Relations Writing
Go to workshop outline
- Melbourne: 13-14 March, 4-5 September
- Sydney: 6-7 March, 17-18 July
- Adelaide: 29-30 May
- Brisbane: 16-17 October
- Perth: 8-9 May
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Social Media Applications for Business
Go to workshop outline
- Sydney: 19-20 March, 10-11 September
- Adelaide: 1-2 May
- Melbourne: 22-23 May, 21-22 November
- Brisbane: 5-6 June
- Perth: 5-6 September
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Marketing for Professional Services
Go to workshop outline
- Melbourne: 16-17 May
- Sydney: 16-17 July
- Brisbane: 3-4 September
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Project Management Skills for Marketing Professionals
Go to workshop outline
- Sydney: 31 May to 1 June
- Brisbane: 18-19 June
- Melbourne: 15-16 November
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Principles of Media Release Writing
Go to workshop outline
- Sydney: 1 May
- Melbourne: 25 July
- Brisbane: 29 August
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Principles of Online Writing
NEW IN 2012
Go to workshop outline
- Melbourne: 13 June
- Brisbane: 23 October
- Sydney: 13 November
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Segmentation for Competitive Advantage
Go to workshop outline
- Melbourne: 18 May
- Sydney: 30 July
- Hobart: 27 September
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Principles of Service Design
NEW IN 2012
Go to workshop outline
- Sydney: 22 June
- Melbourne: 10 August
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REGISTRATION
Two-day Foundation Workshops
CPM Members $760 | AMI Members $790 | Non-Member $990 | Interstate CPM Member $380 | Interstate AMI Member $395
One-day Foundation Workshops
CPM Members $560 | AMI Members $590 | Non-Member $790 | Interstate CPM Member $280 | Interstate AMI Member $295
The 2012 Foundation Workshops PDF brochure contains more details about the program plus a registration form that can be used for bookings for individuals or groups. If you would just like to download the registration form, click here.
Online registration is available. Individuals can register themselves and colleagues online.
GO TO:
Foundation Workshops | Principles of Marketing | Effective Marketing Plans from Strategy to Tactics | Principles of Marketing Budgets | Principles of Digital Marketing | Business and Public Relations Writing | Social Media Applications for Business | Marketing for Professional Services | Project Management Skills for Marketing Professionals | Principles of Media Release Writing | Principles of Online Writing | Segmentation for Competitive Advantage | Principles of Service Design
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