Foundation Workshops offer marketing short courses and training

2010 dates and new short courses now posted!

The AMI's Foundation Workshops are a series of marketing short courses that have been specifically designed to meet the training needs of business professionals. If you want to learn more about marketing or seek to improve your marketing skills in specific areas, these marketing short courses offer excellent training without having to make a commitment to long, academic-focused courses.
 
The Foundation Workshops marketing short courses are appropriate for people who are new to the marketing world and wish to boost their training, people working in marketing-related areas, and marketers who want training to further expand their range of skills (see specific details for short courses to establish suitability for your marketing training needs).

The PDF brochure that details our 2010 marketing short courses program will be available soon. It will contain more information about our marketing training, course outlines, venues, dates and a registration form.

The AMI conducts its Foundation Workshops short courses and training throughout the year at various times in Sydney, Melbourne, Brisbane, Adelaide, Perth, and Hobart.

Book your Foundation Workshops marketing short courses and training

Online registration for our marketing short courses is now available. Individuals can register online; for group bookings, please use the PDF
(log-in required – go to How to log-in to this site page to find out more about logging in)

More detailed information and a registration form can be found in the 2010 Foundation marketing short course PDF (857KB).

Inquiries about running these marketing short courses in-house are welcome and can be directed to events@ami.org.au

For further information about our Foundation Workshops marketing short courses and training, contact the AMI on 1300 737 445 or email events@ami.org.au

FOUNDATION WORKSHOPS MARKETING SHORT COURSES STRUCTURE

Introduction to marketing concepts

• Principles of Marketing
• Introduction to Digital Marketing (new in 2010)

Advanced understanding of marketing concepts

It is recommended that participants have a basic knowledge of marketing concepts and have attended the Principles of Marketing workshop.

• Effective Marketing Plans: Strategy to Tactics
• Marketing for Professional Services
• Social Media Applications for Business (two days in 2010)

Communication and project management workshops

• Business and Public Relations Writing (two days in 2010)
• Principles of Public Relations (new in 2010) 
• Project Management Skills for Marketing Professionals

Advanced understanding of communications

• Media Release Writing (new in 2010)

2010 WORKSHOP DATES