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MARKETING SHORT COURSES AND TRAINING: FOUNDATION WORKSHOPS

Foundation Workshops offer marketing short courses and training

2012 dates posted, plus read about THREE new short courses!

Open/download the full 2012 Foundations workshops PDF including registrationclick here

The AMI's Foundation Workshops are a series of marketing short courses that have been specifically designed to meet the training needs of business professionals. If you want to learn more about marketing or seek to improve your marketing skills in specific areas, these marketing short courses offer excellent training without having to make a commitment to long, academic-focused courses.

The Foundation Workshops marketing short courses are appropriate for people who are new to the marketing world and wish to boost their training, people working in marketing-related areas, and marketers who want training to further expand their range of skills (see specific details for short courses to establish suitability for your marketing training needs).

The PDF brochure that details our 2012 marketing short courses program is now available (PDF of marketing short courses brochure, click here). It contains full information about our marketing training, course outlines, venues, dates and a paper-based registration form. Online registration is also available.

The AMI conducts its Foundation Workshops short courses and training throughout the year at various times in Sydney, Melbourne, Brisbane, Adelaide, Perth, and Hobart.

Book your Foundation Workshops marketing short courses and training

Online registration for our marketing short courses is now available. Individuals can register themselves and colleagues online. PDF registration can also be used (click here). More detailed information and a registration form can be found in the 2012 Foundation marketing short course PDF (click here).

Inquiries about running these marketing short courses in-house are welcome and can be directed to events@ami.org.au

For further information about our Foundation Workshops marketing short courses and training, contact the AMI on 1300 737 445 or email events@ami.org.au

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FOUNDATION WORKSHOPS MARKETING SHORT COURSES STRUCTURE

Introduction to marketing concepts

  • Principles of Marketing
  • Principles of Digital Marketing
  • Principles of Marketing Budgets (new in 2012)

Communication

  • Business and Public Relations Writing
  • Principles of Media Release Writing
  • Principles of Online Writing (new in 2012)

Advanced understanding of marketing concepts

It is recommended that participants have a basic knowledge
of marketing concepts and have attended the
Principles of Marketing workshop.

  • Effective Marketing Plans from Strategy to Tactics
  • Marketing for Professional Services
  • Market Research for Marketers
  • Measuring Marketing Performance
  • Social Media Applications for Business
  • Segmentation for Competitive Advantage

Project Management and Service Design

  • Project Management Skills for Marketing Professionals
  • Principles of Service Design (new in 2012)

 

 

 

 

 

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2012 WORKSHOP DATES

Principles of Marketing

Go to workshop outline

  • Sydney: 12-13 March, 21-22 May, 27-28 August, 5-6 November 
  • Melbourne: 22-23 March, 6-7 August, 13-14 November 
  • Brisbane: 3-4 May 
  • Adelaide: 23-24 July
  • Perth: 7-8 June

Principles of Marketing Budgets 

NEW IN 2012

Go to workshop outline

  • Melbourne: 27 July 
  • Sydney: 31 August
     

Effective Marketing Plans from Strategy to Tactics

Go to workshop outline

  • Melbourne: 10-11 May, 10-11 September, 29-30 November 
  • Sydney: 29-30 March, 14-15 June, 17-18 September, 22-23 November 
  • Brisbane: 15-16 October
  • Adelaide: 25-26 October

Principles of Digital Marketing

Go to workshop outline

  • Perth: 28 March
  • Sydney: 8 May, 20 June 
  • Brisbane: 10 May, 6 November 
  • Melbourne: 16 August, 18 September 
  • Adelaide: 19 September 

Business & Public Relations Writing

Go to workshop outline

  • Melbourne: 13-14 March, 4-5 September 
  • Sydney: 6-7 March, 17-18 July 
  • Adelaide: 29-30 May
  • Brisbane: 16-17 October
  • Perth: 8-9 May

Social Media Applications for Business

Go to workshop outline

  • Sydney: 19-20 March, 10-11 September 
  • Adelaide: 1-2 May
  • Melbourne: 22-23 May, 21-22 November
  • Brisbane: 5-6 June
  • Perth: 5-6 September

Marketing for Professional Services

Go to workshop outline

  • Melbourne: 16-17 May
  • Sydney: 16-17 July
  • Brisbane: 3-4 September

Project Management Skills for Marketing Professionals

Go to workshop outline

  • Sydney: 31 May to 1 June
  • Brisbane: 18-19 June 
  • Melbourne: 15-16 November

Principles of Media Release Writing 

Go to workshop outline

  • Sydney: 1 May
  • Melbourne: 25 July 
  • Brisbane: 29 August

Principles of Online Writing

NEW IN 2012

Go to workshop outline

  • Melbourne: 13 June 
  • Brisbane: 23 October
  • Sydney: 13 November

Segmentation for Competitive Advantage 

Go to workshop outline

  • Melbourne: 18 May
  • Sydney: 30 July
  • Hobart: 27 September

Principles of Service Design

NEW IN 2012

Go to workshop outline

  • Sydney: 22 June
  • Melbourne: 10 August

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REGISTRATION

Two-day Foundation Workshops

CPM Members $760 | AMI Members $790 | Non-Member $990 | Interstate CPM Member $380 | Interstate AMI Member $395

One-day Foundation Workshops

CPM Members $560 | AMI Members $590 | Non-Member $790 | Interstate CPM Member $280 | Interstate AMI Member $295

The 2012 Foundation Workshops PDF brochure contains more details about the program plus a registration form that can be used for bookings for individuals or groups. If you would just like to download the registration form, click here.

Online registration is available. Individuals can register themselves and colleagues online.


GO TO:

Foundation Workshops | Principles of Marketing | Effective Marketing Plans from Strategy to Tactics | Principles of Marketing Budgets | Principles of Digital Marketing | Business and Public Relations Writing | Social Media Applications for Business | Marketing for Professional Services | Project Management Skills for Marketing Professionals | Principles of Media Release Writing | Principles of Online Writing | Segmentation for Competitive Advantage | Principles of Service Design

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