2010 COURSE DATES AND VENUES

• Melbourne: completed for 2010.  
• Sydney: completed for 2010. 
• Brisbane: 27-28 September. Venue: Cliftons Brisbane, 288 Edward Street.

COURSE OUTLINE

This two-day intensive workshop looks at business-to-business and professional services marketing. Issues discussed include relationship and lifecycle management, customer needs, and how to build loyalty around largely intangible benefits. Participants will discuss their own personal and workplace experiences.

This workshop will use a variety of content, from discussion and group brainstorming to video and text-based materials. The power in these workshops is the facilitated discussion with the diverse participants around the topic area, i.e. business relationships.

Key topics are discussed at length in a format that encourages participation. Current service-based marketing issues will be discussed and compared across industries represented. Participants will receive a comprehensive set of notes on the topic, examples and other related resources including topic podcasts.

TOPICS COVERED

• Business Marketing
• Customers and Suppliers
• Understanding Customers
• Relationship-Driven Marketing
• Designing the Offer
• Marketing Mix and Relationship Lifecycle
• Implementation

REGISTRATION

Cost (inc GST): AMI CPM Members $750; AMI Members $790; Non-members $940.

Online registration is available. Individuals can register online; for group bookings, please use the PDF
(log-in required — go to How to log-in to this site page to find out more about logging in)

PDF registration is available. The 2010 Foundation workshop brochure contains more detailed information about each workshop and a registration form.

FAX 1300 131 468
TEL 1300 737 445
EMAIL events@ami.org.au
MAIL Foundation Courses, Australian Marketing Institute, GPO Box 5295, Sydney NSW 2001

Foundation Workshops | Principles of Marketing | Effective Marketing Plans: Strategy to Tactics | Principles of Public Relations | Introduction to Digital Marketing | Business and Public Relations Writing | Social Media Applications for Business | Marketing for Professional Services | Project Management Skills for Marketing Professionals | Media Release Writing