| NEW IN 2012
2012 WORKSHOP DATES AND VENUES
- Melbourne: 27 July. Venue: Cliftons Melbourne, 440 Collins Street.
- Sydney: 31 August. Venue: Cliftons Sydney, Level 8, 190 George Street.
Online registration – click on the relevant date above | PDF registration
WORKSHOP OUTLINE
This one-day intensive workshop will provide participants with the ability to develop and present a marketing budget to management. The workshop will:
- include an outline of accounting concepts and functions
- explore the definition of a budget and its purpose from both a marketing and accounting stance
- provide a proforma budget format in Excel
- study some real-life case studies
- develop your own marketing budget utilising given data
- develop skills to present your budget in a comprehensive and interesting way
- develop skills for review and evaluation of your budget.
This workshop will provide participants with a variety of content including keyword definitions, information developing the idea of budgets and budgeting and their use in business, workshop discussion and input relating to participants' own experience. Please bring your laptop computer to this workshop.
The workshop qualifies for eight hours of professional development under the AMI's Certified Practising Marketer program.
TOPICS COVERED
- What is a budget
- Elements of a marketing budget
- The marketing budget – a case study
- The marketing budget – a working example
- The marketing budget – presentation to management
- The marketing budget – evaluation and modification
- The wrap up.
More detail about the workshop content can be found in the 2012 Foundations PDF brochure (PDF, click here).
REGISTRATION
Cost (inc GST): AMI CPM Members $560; AMI Members $590; Non-members $790
Interstate CPM $280; Interstate AMI Member $295.
Online registration is available; click on the relevant date at the top of the page. Individuals can register themselves and colleagues online.
PDF registration can be used for individual or group bookings. The 2012 Foundation workshop PDF brochure contains more detailed information about each workshop and a registration form (PDF, click here) (registration PDF only).
FAX 1300 131 468
TEL 1300 737 445
EMAIL events@ami.org.au
MAIL Foundation Workshops, Australian Marketing Institute, GPO Box 5295, Sydney NSW 2001
Foundation Workshops | Principles of Marketing | Effective Marketing Plans from Strategy to Tactics | Principles of Marketing Budgets | Principles of Digital Marketing | Business and Public Relations Writing | Social Media Applications for Business | Marketing for Professional Services | Project Management Skills for Marketing Professionals | Principles of Media Release Writing | Principles of Online Writing | Segmentation for Competitive Advantage | Principles of Service Design
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