2012 WORKSHOP DATES AND VENUES

• Perth: 28 March. Venue: Cliftons Perth, Australia Place, cnr St Georges Terrace and William Street, enter at 15-17 William Street. 
• Sydney: 8 May, 20 June. Venue: Cliftons Sydney, Level 8, 190 George Street. 
• Brisbane: 10 May, 6 November. Venue: Cliftons Brisbane, 288 Edward Street.
• Melbourne: 16 August, 18 September. Venue: Cliftons Melbourne, 440 Collins Street.
• Adelaide: 19 September. Venue: Cliftons Adelaide, Level 1, 80 King William Street.

Online registration – click relevant date above | PDF registration

WORKSHOP OUTLINE

This one-day intensive workshop introduces participants to digital marketing.  Learning outcomes include understanding the shift in traditional marketing caused by digital technology, an appreciation of integrated digital and traditional marketing campaigns, introduction to consumer behaviour online, an introduction to search engine marketing, email marketing, mobile marketing and the application of various social media tools for marketing.

This workshop uses a variety of content from facilitator presentation, small group activities and discussion, to video and text-based materials. Current digital marketing issues are discussed and analysed across industries represented. Information presented includes case studies, research and practical hands-on tips. Participants have the opportunity to learn from each other with discussion of experiences encouraged.

The workshop qualifies for eight hours of professional development under the AMI's Certified Practising Marketer program.

TOPICS COVERED

Digital Marketing in Context

• What is digital marketing?
• Understanding the impact of technology on marketing practice
• What opportunities does the power shift to consumers provide for marketers?

Digital Push and Pull strategies

• Advantages and disadvantages of Push
• Advantages and disadvantages of Pull
• Strategic use of each

Introduction to Search Engine Optimisation

• Definitions
• Tips for search engine optimisation
• Web tools to assist search engine optimisation

Introduction to Search Engine Marketing

• Definitions
• Tips for effective search engine marketing

Introduction to Email Marketing

• Email marketing strategy
• Tips for effective email marketing

Introduction to Mobile Marketing

• The mobile marketing market
• Strategy for mobile marketing
• Tips for effective mobile marketing

Introduction to Social Tools

• Introduction to the primary social media tools for business
• Integration of social media and digital marketing

For more details about the workshop, see the full 2012 Foundations workshops PDF brochure (PDF, click here).

REGISTRATION

Cost (inc GST): AMI CPM Members $560; AMI Members $590; Non-members $790.
Interstate CPM $280; Interstate AMI Member $295

Online registration is available; click on the relevant date at the top of the page. Individuals can register themselves and colleagues online.

PDF registration can be used for individual or group bookings. The 2012 Foundation workshop PDF brochure contains more detailed information about each workshop and a registration form (PDF, click here) (registration PDF only).

FAX 1300 131 468
TEL 1300 737 445
EMAIL events@ami.org.au
MAIL Foundation Workshops, Australian Marketing Institute, GPO Box 5295, Sydney NSW 2001

Foundation Workshops | Principles of Marketing | Effective Marketing Plans from Strategy to Tactics | Principles of Marketing Budgets | Principles of Digital Marketing | Business and Public Relations Writing | Social Media Applications for Business | Marketing for Professional Services | Project Management Skills for Marketing Professionals | Principles of Media Release Writing | Principles of Online Writing | Segmentation for Competitive Advantage | Principles of Service Design