2012 WORKSHOP DATES AND VENUES

• Sydney: 6-7 March, 17-18 July. Venue: Cliftons Sydney, Level 8, 190 George Street.
• Melbourne: 13-14 March, 4-5 September. Venue: Cliftons Melbourne, Level 1, 440 Collins Street. 
• Perth: 8-9 May. Venue: Cliftons Perth, Australia Place, cnr St Georges Terrace and William Street, enter at 15-17 William Street. 
• Adelaide: 29-30 May. Cliftons Adelaide, Level 1, 80 King William Street.
• Brisbane: 16-17 October. Venue: Cliftons Brisbane, 288 Edward Street.

Online registration – click relevant date above | PDF registration

WORKSHOP OUTLINE

This two-day intensive workshop aims to equip participants with a variety of writing techniques and skills for business and public relations purposes, in particular the areas of media release writing, case studies, and producing copy for websites and newsletters.

The workshop will review a wide variety of common PR and business writing materials. Writing style and essential grammar characteristics will be covered and then applied to a variety of writing tasks. As a group you will analyse a range of stylistic requirements within different written mediums. Participants receive a comprehensive set of notes on the topic, relevant examples of material for analysis and discussion, along with practical experience in implementing learned techniques.

This course qualifies for 16 hours of professional development under the AMI's Certified Practising Marketer program.

TOPICS COVERED

Writing for your Target Audience

• Determining readability using various indexes

Stylisation

• Application of important style techniques and considerations

Format

• Analysis and discussion of appropriate formats for the medium and its audience
• Importance of layout

The Process of Writing

• Learning where we need to spend most of our time in the process of writing to help make writing easier and more enjoyable.

Media Releases

• Key elements of a release
• Determining what is newsworthy
• Use of direct speech
• Grammatical and style considerations

Cast Studies

• Target audience considerations – readability and style

Writing for the Web

• Factors for consideration
• Types of website writing

Preparing Articles

• Topics and subjects of interest
• Balance of style
• Writing for your audience
• Article length

Other Writing

• Examination of further writing formats for the business/public relations professional

REGISTRATION

Cost (inc GST): AMI CPM Members $760; AMI Members $790; Non-members $990.
Interstate CPM: $380; Interstate AMI Member $295

Online registration is available; click on the relevant date at the top of the page. Individuals can register themselves and colleagues online.

PDF registration can be used for individual or group bookings. The 2012 Foundation workshop PDF brochure contains more detailed information about each workshop and a registration form (PDF, click here) (registration PDF only).

FAX 1300 131 468
TEL 1300 737 445
EMAIL events@ami.org.au
MAIL Foundation Workshops, Australian Marketing Institute, GPO Box 5295, Sydney NSW 2001

Foundation Workshops | Principles of Marketing | Effective Marketing Plans from Strategy to Tactics | Principles of Marketing Budgets | Principles of Digital Marketing | Business and Public Relations Writing | Social Media Applications for Business | Marketing for Professional Services | Project Management Skills for Marketing Professionals | Principles of Media Release Writing | Principles of Online Writing | Segmentation for Competitive Advantage | Principles of Service Design