2010 COURSE DATES AND VENUES

• Melbourne: completed for 2010. 
• Sydney: 19-20 August. Venue: Cliftons Sydney, level 8, 190 George Street.  
• Hobart: 4-5 November. Venue: Wrest Point, 410 Sandy Bay Road. REVISED DATE
• Brisbane: 5-6 August. Venue: Cliftons Brisbane, 288 Edward Street. 
• Adelaide: completed for 2010. 
• Perth: 8-9 September. Venue: Cliftons Perth, St George's Terrace. 

COURSE OUTLINE

This two-day intensive workshop aims to equip participants with a variety of writing techniques and skills for business and public relations purposes, in particular the areas of media release writing, corporate profiles, and producing copy for websites and newsletters.

A wide variety of common PR and business writing materials will be reviewed. Writing style and essential grammar characteristics will be covered and then applied to an assortment of writing tasks. As a group you will analyse a range of stylistic requirements within different written mediums. Participants receive a comprehensive set of notes on the topic, relevant examples of material for analysis and discussion, along with practical experience in implementing learned techniques.

This course qualifies for 16 hours of professional development under the AMI's Certified Practising Marketer program.

TOPICS COVERED

Writing for your Target Audience

• Determining readability using various indexes

Stylisation

• Application of important style techniques and grammatical considerations

Format

• Analysis and discussion of appropriate formats for the medium and its audience
• Importance of layout

Media Releases

• Key elements of a release
• Determining what is newsworthy
• Use of direct speech
• Grammatical and style considerations

Writing for the Web

• Factors for consideration
• Types of website writing
• Analysis of website content

Corporate Profiles

• Target audience considerations
• Examining different corporate profiles
• Style considerations

Preparing Articles

• Topics and subjects of interest
• Balance of style
• Writing for your audience
• Article length

Annual Reports

• Structure
• Language
• Process

Other Writing

• Examination of further writing formats for the business/public relations professional

 REGISTRATION

Cost (inc GST): AMI CPM Members $750; AMI Members $790; Non-members $940.

Online registration is available. Individuals can register online; for group bookings, please use the PDF
(log-in required — go to How to log-in to this site page to find out more about logging in)

PDF registration is available. The 2010 Foundation workshop brochure contains more detailed information about each workshop and a registration form.

FAX 1300 131 468
TEL 1300 737 445
EMAIL events@ami.org.au
MAIL Foundation Courses, Australian Marketing Institute, GPO Box 5295, Sydney NSW 2001

Foundation Workshops | Principles of Marketing | Effective Marketing Plans: Strategy to Tactics | Principles of Public Relations | Introduction to Digital Marketing | Business and Public Relations Writing | Social Media Applications for Business | Marketing for Professional Services | Project Management Skills for Marketing Professionals | Media Release Writing