| NEW IN 2012
2012 DATES AND VENUES
Online registration – click on the relevant date link above | PDF registration
National Workshop Attendance: a 50% discount rate is available for Australian Marketing Institute members who wish to attend a workshop not scheduled within their home state this year.
Workshop facilitator: Beth Powell, Lecturer in Digital Marketing, APM Institute.
WORKSHOP OUTLINE
This one-day intensive advanced workshop aims to extend participants’ skills and knowledge in the latest techniques to develop and deliver social media business strategies. It will cover methodical approaches for developing social media business strategies including audit and assessment, strategic models and frameworks and organisational structures and workflows.
This workshop is interactive and participants are expected to bring a laptop and be able to apply the models presented in the workshop to their organisations.
This workshop qualifies for eight hours of professional development under the Professional Maintenance Program of the AMI's Certified Practising Marketer Program.
Topics covered
- Strategy methodology
- Audit and assessment
- Developing the strategy
- Reporting strategies
- Structure, roles and resourcing
- Budget and ROI
More information about the workshop content can be found in the 2012 Advanced Workshops brochure (PDF, click here).
Who should attend this workshop
Those in senior marketing or management positions who need to understand how to develop a social media strategy for their business and how to successfully implement the strategy across the business.
REGISTRATION
CPM Members $850 | AMI Members $950 | Non-Member $1150 | Interstate CPM Member $425 | Interstate AMI Member $475
Online registration is available; click on the relevant date link at the top of the page. Individuals can register themselves and colleagues online.
PDF registration can be used for individual or group bookings. The 2012 Advanced Workshops PDF brochure contains more detailed information about each workshop and a registration form (PDF, click here). If you just want the registration form, click here.
GO TO:
Overview of Advanced Workshops | Brand Architecture | Brand Management | Brand Positioning | Customer Management | Driving Marketing Strategy | Managing Marketing Communications in a Push and Pull Marketplace | Scenario Planning | Social Media Strategy
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