2010 WORKSHOP DATES AND VENUES

• Melbourne: 12 August, Cliftons Melbourne, Collins Street  
• Sydney: 8 September, Cliftons Sydney, George Street  

National Workshop Attendance: Members in Queensland, Canberra, Tasmania, Northern Territory, South Australia and Western Australia can attend any of these workshops at a 50% discount.

Workshop facilitator: Dr Mark Ritson, Associate Professor of Marketing, Melbourne Business School.

This one-day master class workshop will help you position your product, service or company in the market for maximum results. The workshop examines countless examples of positioning success and failure through applied case studies and examples and will answer all the key questions associated with developing, articulating and driving a successful positioning strategy.

Before you start investing in your marketing tactics, make sure your positioning is right. This workshop will provide intensive, practical advice on the do’s and don’ts of world-class positioning.

The modules are:

• Understand the challenge of consumer needs.
• The role of core competence.
• Differentiation versus the competitor. 
• How to articulate positioning the right way.
• Refreshing a tired brand.
• Getting the organisation on board.  

More information about the modules can be found in the Advanced and Master Class Workshops brochure (PDF, 801KB).

Who should attend this workshop

This master class workshop is specifically designed for marketers who have direct responsibility for a product, brand, service or company that they want to position or re-position in the market. Are you a marketer with a product that lacks the correct position? Are you in charge of a corporate brand that lacks clarity? Do you manage a not-for-profit marketing function and want to improve the way you are perceived? Or are you simply keen to learn more about one of the most pivotal and badly executed steps in marketing strategy?

Registration

PDF brochure: Contains more information and a registration form (2010 Advanced and Master Class Workshops brochure, PDF 801KB)
(For bookings of two or more people, please use the PDF form)

Online registration (log-in required — go to How to log-in to this site page to find out more about logging in) (For bookings of two or more people, please use the PDF form)

Sydney workshop | Melbourne workshop

This workshop qualifies for eight hours of professional development under the Professional Maintenance Program of the AMI's Certified Practising Marketer Program.

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Overview of advanced workshops and master classes | Consumer Trends | Finance for Marketers | Innovation and Marketing | Market Research for Marketers | Measuring Marketing Performance | Brand Management | Driving Marketing Strategy | Product Positioning