| 2011 ADVANCED WORKSHOP DATES AND VENUES
- Melbourne: 22 June. Venue: Cliftons Melbourne, Level 1, 440 Collins Street.
- Sydney: 22 September. Venue: Cliftons Sydney, Level 8, 190 George Street.
Online registration | PDF registration
National Workshop Attendance: a 50% discount rate is available for Australian Marketing Institute members who wish to attend a workshop not scheduled within their home state this year.
Workshop facilitator: Roger James FAMI CPM QPMR, Chief Executive, Roger James and Associates; former Chairman, Australian Marketing Institute; and Director, Brand Finance (Australia)
ADVANCED WORKSHOP OUTLINE
This is a one-day intensive workshop that aims to extend participants’ skills and knowledge in measuring and managing marketing performance. Measurement is fundamental to the management of any enterprise, whether planning, executing or evaluating.
This advanced workshop will address the measurement of marketing, with particular reference to the research that underpins marketing metrics. Participants will cover the theoretical frameworks with a practical emphasis and includes case study exercises and working with the Australian Marketing Institute’s marketing metrics website.
This workshop qualifies for eight hours of professional development under the Professional Maintenance Program of the AMI's Certified Practising Marketer Program.
Topics covered
- Marketing as a value-adding process – developing and managing market-based assets.
- Fundamentals of marketing metrics.
- Marketing metrics categories.
- Range and extent of marketing measurement
- Intervention points in the marketing cycle.
- Marketing mix case studies.
- Marketing metrics dashboard.
More information about the workshop content can be found in the Advanced and Master Class Workshops brochure (click here, PDF 750KB).
Who should attend this workshop
Middle to senior marketers and managers who have the responsibility for planning and evaluating marketing performance. This workshop would also be suitable for those participants who wish to augment their knowledge in marketing performance measurement.
Registration
CPM Members $850 | AMI Members $950 | Non-Members $1150 | Interstate CPM Members $425 | Interstate AMI Members $475
Online registration is available. Individuals can register themselves and colleagues online.
PDF registration can be used for individual or group bookings. The 2011 Advanced and Master Class workshop PDF brochure contains more detailed information about each workshop and a registration form (PDF, 750KB, click here).
GO TO:
Overview of Advanced and Master Class Workshops | Brand Architecture | Brand Management | Brand Positioning | Customer Management | Driving Marketing Strategy | Finance for Marketers | Managing Marketing Communications in a Push Pull Marketplace | Market Research for Marketers | Measuring Marketing Performance | Scenario Planning |
