| 2011 ADVANCED WORKSHOP DATES AND VENUES
- Sydney: completed for 2011.
- Melbourne: 29 June. Venue: Cliftons Melbourne, Level 1, 440 Collins Street. CANCELLED
- Brisbane: 24 August. Venue: Cliftons Brisbane, 288 Edward Street.
Online registration | PDF registration
National Workshop Attendance: a 50% discount rate is available for Australian Marketing Institute members who wish to attend a workshop not scheduled within their home state this year.
Workshop facilitator: Roger James, CEO, Roger James and Associates; former Chairman, Australian Marketing Institute; and Director, Brand Finance (Australia).
ADVANCED WORKSHOP OUTLINE
This is a practical, one-day advanced workshop designed to revisit the application of research techniques in marketing planning and evaluation. It will assist marketers in decision-making on research options and in the valid interpretation of research results.
In this advanced workshop, participants will review the status and impact of different levels of research information and how to interpret them, covering primary and secondary data and qualitative and quantitative research methods. Participants will consider hypothetical case studies and a research exercise to demonstrate advanced techniques in market research.
This workshop qualifies for eight hours of professional development under the Professional Maintenance Program of the AMI's Certified Practising Marketer Program.
Topics covered
The modules are:
- Data, information, knowledge.
- Revisiting primary and secondary data.
- Qualitative and quantitative methods.
- Interpreting complex datasets.
- Research techniques for planning – setting up the marketing plan.
- Research techniques for evaluation.
- Multivariate techniques for greater insight
More information about the advanced workshop content can be found in the 2011 Advanced and Master Class Workshops brochure (click here, PDF 750KB).
Who should attend this workshop
Professionals in marketing or related roles involved in planning or evaluation of products or services. This workshop would also be suitable for participants who wish to refresh their market research knowledge.
Registration
CPM Members $850 | AMI Members $950 | Non-Member $1150 | Interstate CPM Member $425 | Interstate AMI Member $475
Online registration is available. Individuals can register themselves and colleagues online.
PDF registration can be used for individual or group bookings. The 2011 Advanced and Master Class workshop PDF brochure contains more detailed information about each workshop and a registration form (PDF, 750KB, click here).
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Overview of Advanced and Master Class Workshops | Brand Architecture | Brand Management | Brand Positioning | Customer Management | Driving Marketing Strategy | Finance for Marketers | Managing Marketing Communications in a Push Pull Marketplace | Market Research for Marketers | Measuring Marketing Performance | Scenario Planning |
