2010 WORKSHOP DATES AND VENUES

• Melbourne: completed for 2010 
• Sydney: 14 September, Cliftons Sydney, George Street

National Workshop Attendance: Members in Queensland, Canberra, Tasmania, Northern Territory, South Australia and Western Australia can attend any of these workshops at a 50% discount.

Facilitator: Colin McLeod

This highly interactive workshop is for participants who want to learn more about turning ideas into successful innovations by looking at the sources of ideas that become successful innovations and the processes used to turn ideas into commercial successes.

Marketers are continually faced with the need to both respond to innovations such as new forms of media, as well as find ways to turn their own ideas into successful innovations. However, most marketers and organisations struggle with innovation. Participants in this workshop will get a better understanding of the opportunities for innovation and a better understanding of ways to address the challenges that inevitably follow from wanting to do new things.

The workshop will be interactive and use a variety of lecture materials, group discussions, video material and case studies to produce a lively discussion and debate around a challenging but critical topic for all marketers.

The modules are:

• Why is innovation difficult?
• Sources of innovation.
• Innovation as a process. 
• Innovation today.

More information about the content of the modules can be found in the 2010 Advanced and Master Class Workshops brochure (PDF, 801KB)

Who should attend this workshop

Senior marketing and general management professionals who may oversee or are responsible for introducing innovation across the organisation or introducing new services or products to market. Participants may be specialists in other disciplines but require an understanding of how innovation can be used in non-traditional areas within an organisation.

Registration

PDF brochure: Contains more information and a registration form (2010 Advanced and Master Class Workshops brochure, PDF 801KB)
(For bookings of two or more people, please use the PDF form)

Online registration (log-in required — go to How to log-in to this site to find out more about logging in) (For bookings of two or more people, please use the PDF form)

Melbourne workshop | Sydney workshop

This workshop qualifies for eight hours of professional development under the Professional Maintenance Program of the Institute's Certified Practising Marketer Program.

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