| 2012 DATES AND VENUES
- Melbourne: 3 August. Venue: Cliftons Melbourne, Level 1, 440 Collins Street.
- Sydney: 21 September. Venue: Cliftons Sydney, Level 8, 190 George Street.
Online registration – click on the relevant date link above | PDF registration
National Workshop Attendance: a 50% discount rate is available for Australian Marketing Institute members who wish to attend a workshop not scheduled within their home state this year.
Facilitator: Professor John Roberts, Professor of Marketing, Australian National University and London Business School.
WORKSHOP OUTLINE
This one-day intensive advanced workshop aims to enable senior management to defend the value of its existing customer base and then optimally grow that value. It will cover a practical framework for customer management through an understanding of customer acquisition and retention strategies, in a systematic way, in order to maximise customer value.
This workshop qualifies for eight hours of professional development under the Professional Maintenance Program of the Institute's Certified Practising Marketer Program.
Topics covered
- A framework for customer management
- Customer acquisition
- Customer retention
- Maximising customer value
More information about the advanced workshop content can be found in the 2012 Advanced Workshops brochure (PDF, click here).
Who should attend this workshop
Those in senior marketing or management positions who need to ensure that their customer management strategies with respect to acquisition, retention and value maximisation are undertaken in a systematic way and harness the most recent approaches.
REGISTRATION
CPM Members $850 | AMI Members $950 | Non-Member $1150 | Interstate CPM Member $425 | Interstate AMI Member $475
Online registration is available; click on the relevant date link at the top of the page. Individuals can register themselves and colleagues online.
PDF registration can be used for individual or group bookings. The 2012 Advanced Workshops PDF brochure contains more detailed information about each workshop and a registration form (PDF, click here). If you just want to registration form, click here
GO TO:
Overview of Advanced Workshops | Brand Architecture | Brand Management | Brand Positioning | Customer Management | Driving Marketing Strategy | Managing Marketing Communications in a Push and Pull Marketplace | Scenario Planning | Social Media Strategy |
