| 2010 WORKSHOP DATES AND VENUES
- Sydney: completed for 2010
- Melbourne: completed for 2010
- Brisbane: 17 November, Cliftons Brisbane, Edward Street CANCELLED
National Workshop Attendance: Members in Canberra, Tasmania, Northern Territory, South Australia and Western Australia can attend any of these workshops at a 50% discount.
Workshop facilitator: Colin McLeod, Associate Professor, Monash University, and Executive Director of the Australian Centre for Retail Studies.
This workshop will provide participants with a better understanding of some of the emerging trends in consumer behaviour. While many of the topic areas will be familiar, they all represent areas where successes have been few and where many organisations have not yet been able to take advantage of these new trends.
By looking at the trends in more detail and understanding some of the underlying dynamics that create and evolve these trends, participants will be better placed to identify and respond to changes in consumer markets.
The workshop will be interactive and 'hands-on', with participants provided with the opportunity to share their experiences with each of these key trends and the key learnings from their own experience.
The modules are:
- The impact of the global financial crisis.
- Generations and brands.
- The influence of social media.
- Sustainability.
More information about the modules can be found in the Advanced and Master Class Workshops brochure (PDF, 801KB).
Who should attend this workshop
Senior marketing and communication professionals or group brand, product or marketing managers who need to have an understanding of the emerging trends related to consumer behaviour. Participants may work in advertising or media agencies but are looking at obtaining an insight into these emerging trends in behaviour.
Registration
CPM Members $850 | AMI Members $950 | Non-Member $1150 | Interstate CPM Member $425 | Interstate AMI Member $475
PDF brochure: Contains more information and a registration form (2010 Advanced and Master Class Workshops brochure, PDF 801KB)
(For bookings of two or more people, please use the PDF form)
Online registration (log-in required — go to How to log-in to this site page to find out more about logging in) (For bookings of two or more people, please use the PDF form)
Sydney workshop | Melbourne workshop | Brisbane workshop
This workshop qualifies for eight hours of professional development under the Professional Maintenance Program of the AMI's Certified Practising Marketer Program.
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Overview of advanced workshops and master classes | Consumer Trends | Finance for Marketers | Innovation and Marketing | Market Research for Marketers | Measuring Marketing Performance | Brand Management | Driving Marketing Strategy | Product Positioning
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