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ADVANCED MARKETING WORKSHOPS

2012 DATES POSTED

Advanced marketing workshops for senior marketers and business professionals

Open/download 2012 Advanced Workshops full PDF brochure with registration form – click here

NEW IN 2012:

  • Social Media Strategy, delivered by Beth Powell, Lecturer in Digital Marketing, APM Institute (go to details)

The 2012 Advanced Workshops program from the Australian Marketing Institute has been specifically designed for middle to senior marketers and management to broaden or refresh their marketing knowledge base.

These advanced marketing workshops will deliver relevant, insightful and challenging sessions that reflect the changing local and global workplace. Every workshop will be delivered by senior industry practitioners with domestic and international consulting experience who will provide participants with engaging, interactive and up-to-date materials.

Each marketing workshop qualifies for a maximum of eight hours of structured professional development for each day of attendance under the Professional Maintenance Program of the Certified Practising Marketer Program.

Full information about the program can be downloaded in the Advanced Workshops 2012 Program brochure (PDF, click here).

Special discount for members who need to travel interstate to participate in these marketing workshops 

To ensure that this marketing workshops program is accessible to members nationally, a 50% discount rate is available for Australian Marketing Institute members who wish to attend a workshop not scheduled within their home state this year. This reduced rate is in recognition of the additional travel and accommodation costs if a preferred scheduled workshop is only offered in another state.

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Customise our marketing workshops to your organisation's needs

The Australian Marketing Institute also offers a customised marketing workshops program. Working with experienced industry facilitators, a tailored workshop can be developed to suit an organisation's key learning requirements. The outcome is a learning experience that integrates the overall business culture and delivers results in line with the organisation's plans. For further information, contact the Australian Marketing Institute on 1300 737 445 or email events@ami.org.au.

General enquiries about the new marketing workshops program can be made to Membership Services on 1300 737 445 or email events@ami.org.au

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2012 PROGRAM OF ADVANCED MARKETING WORKSHOPS

Brand Architecture

Go to marketing workshops outline

  • Melbourne: 17 May
  • Sydney: 15 November 

 

 

Social Media Strategy

NEW IN 2012

Go to marketing workshops outline

  • Melbourne: 18 July, 20 November
  • Sydney: 21 June, 24 October

 

     

Customer Management

Go to marketing workshops outline

  • Melbourne: 3 August
  • Sydney: 21 September
     
 

Managing Marketing Communications in a
Push and Pull Marketplace

Go to marketing workshops outline

  • Sydney: 2 May
  • Melbourne: 3 May

 

     

Scenario Planning

Go to marketing workshops outline

  • Melbourne: 30 August
  • Sydney: 10 May
 

Brand Management

Go to marketing workshops outline

  • Melbourne: 5 June
  • Sydney: 15 May

 

Driving Marketing Strategy

Go to marketing workshops outline

  • Sydney: 7 August
  • Melbourne: 23 August
 

Brand Positioning

Go to marketing workshops outline

  • Sydney: 7June
  • Melbourne: 9 October

 

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REGISTRATION

CPM Members $850 | AMI Members $950 | Non-Member $1150 | Interstate CPM Member $425 | Interstate AMI Member $475

The 2012 PDF Advanced Workshops Program contains more details about the program plus a registration form that can be used for bookings for individuals or groups. If you would just like the PDF registration form, click here

Online registration is available. Individuals can register themselves and colleagues online.

 

GO TO:

Overview of Advanced Workshops | Brand Architecture | Brand Management | Brand Positioning | Customer Management | Driving Marketing Strategy | Managing Marketing Communications in a Push and Pull Marketplace | Scenario Planning | Social Media Strategy

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