THE 2010 AWARDS ENTRY IS NOW CLOSED

Key dates for the 2010 Awards for Marketing Excellence

• 1 March: Online entries open.
• 31 May: Entries (online submissions) close at 5pm AEST. 
• August and September: State winners and national finalists announced.
• 13 October: Gala Awards Presentation Dinner as part of the AMI's Annual Conference at the Sofitel Hotel, Melbourne.

National and state entries

All entries are able to enter directly at the national level. The decision on whether to enter at the state level (where eligible) or enter directly into the national awards is at the discretion of the entrant.

State entries. If the marketing activity you are entering was principally or entirely
undertaken within a single state or territory you should enter the applicable state awards. This includes activities where the product or service marketed may exist in other local or international markets. The winner of each category in the state awards will automatically become a finalist for the national awards.

National entries. If your marketing was undertaken in multiple states or territories you should directly enter at the national level. A direct entry at the national level does not automatically become a national awards finalist.

For fuller details, open/download the 2010 Awards Call for Entries PDF.

Open/download the Client Approval Form PDF

Categories

In recognition of the evolving marketing landscape, a new category has been added to the 2010 Awards — Green Marketing.

The AMI Awards recognise and reward outstanding examples of marketing programs in accordance with best practice criteria in each of the following categories:

• Brand Extension
• Brand Revitalisation
• Consumer Insight
• Corporate Social Responsibility
• Education
• Experiential and Brand Experiences
• Green Marketing 
• Incentive Marketing
• Internal Marketing
• Loyalty Programs
• Marketing Communications (Business to Business)
• Marketing Communications (Business to Consumer)
• Multimedia and Interactive
• New Brand
• New Product/Service Launch
• Relationship Marketing
• Social Marketing
• Sponsorship

A fuller description of the awards categories can be found in this PDF (182KB).

Marketing Program of the Year

The winner of the prestigious 2010 AMI Marketing Program of the Year will be selected from the national category winners. This award will be made to the entry judged as the most excellent across all categories. This is the highest accolade in marketing within Australia and provides outstanding profile and exposure to the achievements of the winning company.

Special awards

The AMI presents two special awards each year to recognise the outstanding achievements of senior marketers: the Sir Charles McGrath Award and the CPM of the Year Award.

Sir Charles McGrath Award

Sir Charles McGrath had a distinguished record as a leading Melbourne and Australian industrialist, most notably as chairman of Repco, which was one of the catalysts for Pacific Dunlop. He was knighted for his services to industry and export.

Since 1976, the Sir Charles McGrath Award has been presented to those who have made the most significant contribution to the field of marketing through sound business practice, development of the marketing profession, or wider industry achievements.

CPM of the Year

This award has been established to strengthen the position of the Sir Charles McGrath Award as a recognition of long-term service to marketing and long-term marketing achievement. Accordingly, the AMI Board now acknowledges the CPM Marketer of the Year from within the Institute's respected CPM members as a part of its commitment to the CPM (Certified Practising Marketer) program and its growing role.

Awards presentations

Special awards events will be held in some capital cities during the months of August and September 2010 to announce individual state winners and national finalists. State winners proceed as finalists to the prestigious 2010 AMI Awards for Marketing Excellence along with finalists in the national awards.

A Gala Awards Presentation Dinner will be held as part of the AMI's Annual Conference on 13 October in Melbourne. Entrants will be advised of the date for the relevant state event.

2009 winners | Past winners | Special Awards

The 2010 Awards for Marketing Excellence are proudly supported by:

Etchcraft (www.etchcraft.com.au) and The Ribbon Gang (www.ribbongang.com.au)