Government Marketing 2010 Government Marketing Communications Australian Marketing Institute
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2010 Government Marketing and Communications Conference Program

Wednesday 1 September - Pre-Conference Workshop
Thursday 2 September - Conference Program and Conference Dinner
Friday 3 September - Conference Program

 

Day 1

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Wednesday 1 September 2010
12.30 pm space Registration
1.00 pm space Pre-Conference Workshop
Social Media in Government Communications
  space Workshop Faciltator: Rob Hudson, National Digital Director, George Patterson Y&R
Guest Presenter: Lindy Kyzer, US Army (US)
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This workshop will include practical case studies and exercises to assist you in your social media campaigns. Whether you’re planning the next stage of your social media campaign or just dipping your toes in the water, this workshop will increase your knowledge of the opportunities offered by social media and how to avoid some of the pitfalls along the way. Key topics include:

  • What's happening in social media today - looking beyond the hype and spin
  • Understanding human drivers - spiral of silence and herd theories
  • Staying in control – decision metrics on risk, effect and reach
  • Managing stakeholders and engaging internally
  • The truth behind resourcing social media - gurus, staff and your advertising agency
  • Planning your social media presence - scheduling the known and allowing for the unexpected
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The AMI is pleased to acknowledge the support of
George Patterson Y&R in hosting this workshop

GPYR

5.00 pm space Workshop Closes
6.00 pm space Pre-Conference Registration and Networking Drinks (1 hr)

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Day 2

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Thursday 2 September 2010
8.45 am space Conference Opening
Roger James, Chairman, Australian Marketing Institute
  space Keynote Presentations
9.00 am space Mark McCrindle, Director, McCrindle Research
Changing Times, Changing Trends - A Snapshot of Modern Australia
and an Analysis of Fast Moving Times
9.40 am space Dr Amantha Imber, Founder, Inventium
Shoestring Creativity: How to Generate Great Ideas, even on a Tiny Budget
10.20 am space Morning Tea
10.50 am space Lindy Kyzer, US Army (US)
Digital Media and Social Networking - Best Practice from Washington
11.30 am space Trudi Sampola, Strategy Director, OMD
Media and the Art of Taking Part
12.10 pm space

Lunch - The Conference Lunch is supported by White Pages™

White Pages
  space Innovation and Creativity Presentations
1.15 pm space Kylie Watson, Director, Communications, Engagement, Secretariat and Communications Division, Murray–Darling Basin Authority
Creative Marketing Strategies
1.50 pm space Freya Campbell, Group Manager, Building Brand Australia
Brand Australia: the Marketing and Communication Challenges of a
National Branding Program
2.25 pm space Graeme Chipp, Managing Director, Growth Solutions Group
The Truth Behind Successful Innovation
3.00 pm space Afternoon Tea
  space Stream A: Social Research and Online Communities space Stream B: Community Engagement
3.20 pm space Joan Young, Managing Director, Colmar Brunton
Social Marketing and Branding
Behaviour – More than just Communications		   Sue Adair, Marketing Promotions Officer, Marketing and Engagement, Rockhampton Regional Council
Community + Council Catch-ups: Don't Leave it for a Little Bird to Tell You
3.55 pm space Kate Snow, Director, Social
Research, TNS
Using Social Media to Track Coverage of an Issue		   Neil Melloy, Editor in Chief, Quest Community Newspapers, Brisbane
Building Community Engagement through Local Media
4.30 pm space Jacinta Croagh, Head of Marketing, Adcorp
Sarah Moon, General Manager, Canberra, Adcorp
The Importance of Creating Community Engagement through your Employees		   Nadine Crowley, Media and Communications Coordinator
Rachel Viski, Web Officer, Wagga Wagga City Council
Taking Baby Steps into the Social Media Realm: A local Givernment Case Study
5.00 pm space Discussion   Discussion
5.15 pm space Close of Day 2    
7.00 pm space Conference Dinner - Surfers Paradise Marriott Resort
The Conference Dinner is supported by Regional Mediaworks

Regional Media Works

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Day 3

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Friday 3 September 2010
8.50 am space Conference Day 3 Welcome
Roger James, Chairman, Australian Marketing Institute
  space Web 3.0 and Social Media Presentations
9.00 am space Rob Hudson, National Digital Director, George Patterson Y&R
Utilising Human Emotional Drivers and Incorporating Social Media into
your Campaigns
9.35 am space Matt Crozier, Director, Bang the Table
Twitter and Facebook as Community Engagement Tools - the Pros and Cons
10.10 am space Liz Pavan, Senior Director, Marketing Education and Alliances, Small to Medium Enterprises, Australian Taxation Office
From Forum to Community: SME Tax Forum
10.45 am space Morning Tea
  space Stakeholder and Community Engagement Presentations
11.15 am space Andrew Cooper, Chief Executive Officer, Verve Partners (UK)
Using Online Brand Communities and Customers Advisory Panels - Engaging and Understanding Customers, Citizens, Employees and Stakeholders
11.50 am space David Marshall, Media and Communications Strategist
Managing the Message: Responding to Issues in the Mainstream and Social Media
12.25 pm space Louise Martin, Director, Strategic Communication Branch,
Department of Justice, Victoria
Reaching a Youth Audience: Championship Moves Campaign
1.00 pm space Lunch
  space Afternoon Presentations
2.00 pm space Rodney Bloom, General Manager, Business Development, CSIRO
Innovation in Government Marketing
2.35 pm space Graham Metcalf, Media Relations Manager, ENERGEX
Balancing Stakeholder Interests and Governmental Objectives
3.10 pm space Nicholas Giurietto, Head of Marketing, Export Finance and Insurance Corporation
Marketing a Government Organisation to a Commercial Audience
3.45 pm space Discussion
4.00 pm space Close of Conference
4.05 pm space Networking Drinks

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The 2010 Government Marketing and Communications Conference is proudly brought to you by the Australian Marketing Institute for the professional development of marketers in Australia.

Download the Conference Brochure
click here

For enquiries regarding this event including sponsorship opportunities contact Roxanne Ruscoe, Australian Marketing Institute
Tel: 02 6251 9482
Fax: 02 6251 9179
email: roxanne.ruscoe@ami.org.au

For Australian Marketing Institute Membership, to join our mailing list or for registration assistance contact
Australian Marketing Institute
Tel: 1300 737 445
Fax: 1300 131 468
email: events@ami.org.au

Visit the australian Marketing Institute website: www.ami.org.au

 

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Conference Sponsors

sponsors

The Australian Marketing Institute gratefully acknowledges the support of our sponsors
for the 2010 Government Marketing and Communications Conference

 

      
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13th Annual Australian Marketing Institute Government Marketing and Communications Conference . 1-3 September 2010. Surfers Paradise Marriott Resort Queensland.
Welcome . Program . Speakers . Venue . Registration . © 2010 Australian Marketing Institute Value Creation Through Marketing

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