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WELCOME PROGRAM SPEAKERS REGISTRATION
Managing the Value of Brands and Corporate Reputation
2010 Brand Finance Forum™ Speakers
The Australian Marketing Institute is pleased to present the following speakers for the
2010 Brand Finance Forum™:
Keith Bishop, General Manager, Marketing Strategy and Secretary of IP Steering Committee, OneSteel Limited
David Haigh, Chief Executive Officer, Brand Finance PLC, London
Russel Howcroft, Chief Executive Officer, George Patterson Y&R
Roger James, Chairman, Australian Marketing Institute
Jerry Maycock, Independent Director of AGL and recent Chief Executive Officer of CSR Ltd
Justin Milne, Former Group Managing Director, Telstra Media
Stephen Porges, Chief Executive Officer, Aussie Home Loans
Anthony Roberts, Managing Director, Wine, Lion Nathan
John Roberts, Professor of Marketing - Australian National University and London Business School
Ian Goss, General Manager, Business Development and Strategy Group, IP Australia
Speaker Biographies:
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Keith Bishop, General Manager, Marketing Strategy and Secretary of IP Steering Committee, OneSteel Limited
Keith Bishop joined OneSteel in 2008 as General Manger, Marketing Strategy, having over the previous 7 years, held a range of senior sales & marketing positions at Amcor Australasia. Formerly a management consultant, Keith has a degree in Chemical Engineering from Melbourne University and an MBA from Oxford University. In his current role, Keith is responsible for strategic marketing, sustainability, marketing capability/talent development and corporate branding and intellectual property at OneSteel. He is currently the secretary of OneSteel’s IP Steering Committee and is in the process of standardising and centralising OneSteel’s IP and brand management processes and systems to better leverage strategic brand value across the group. |
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David Haigh, Chief Executive Officer, Brand Finance PLC, London
David Haigh began his career at PricewaterhouseCoopers in London, working as an auditor and qualifying as a Chartered Accountant in 1977. David moved into the marketing services sector and set up his own marketing consultancy in 1988. He then joined Interbrand UK as joint head of its global brand valuation practice before establishing Brand Finance in 1996. He is a Fellow of the Chartered Institute of Marketing and the ICAEW and a member of the UK Academy of Experts and of the Society of Share and Business Valuers. David was appointed as the brand valuation specialist on the expert advisory panel to the UK Inland Revenue in 2001 and has been an expert witness for the IRS since 1998.
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Russel Howcroft, Chief Executive Officer, George Patterson Y&R
Russel Howcroft has worked in the US, the UK and Australia. He started his own agency, merged it, sold some of it, bought some of it back, merged it again, sold it and then found himself back at the agency brand he loves the most - George Patterson Y&R, where he is now National CEO. He’s mad about ideas, all sorts of ideas, any ideas....as long as they’re good ones. Russel believes the heroes in the business are those brave enough to buy the great work. The buyers, not the sellers. The people who understand the X Factor in business is the role creativity can play in order to achieve an outrageous return. He sees the ad business as solving the everyday paradox of having an innovative outlook, one that is prepared to rethink agency boundaries while doing a great job making advertising. He spends a lot of time imagining what an agency can be for its clients and has recently settled down to the idea of “the agency business is about making consumer connections that generate better than expected profits for our clients”. Russel is likely to re-think that notion at any given time of the day. |
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Jerry Maycock, Independent Director of AGL and recent Chief Executive Officer of CSR Ltd
Jerry began his career with Shell Research Limited in the UK. In 1988 he bacame Managing Director of Milburn New Zealand. Milburn became a subsidiary of Swiss based Holcim Ltd (HOLN:VX), one of the world's largest construction materials companies. From May 1998 to March 2004, Jerry was Senior Vice-President of Holcim Ltd, based in Brisbane, responsible for all Southern ASEAN, Australasian and Pacific companies. During this
period had a primary role in acquisitions and related debt restructurings post the 'Asian
crisis'. In 2003 led Holcim's negotiations during merger discussions with Pioneer and Rinker that created Australia's largest cement company, Cement Australia, and became
inaugural Chair from inception until 2006. 2004 ended a twenty year executive career with the Holcim Group to remain in Australia, and joined the private equity controlled Hastie Group as a minority
shareholder and MD. Jerry led the successful float of Hastie (ASX:HST) in 2005. In October 2006 he became a non executive director of newly demerged AGL Energy
(ASX:AGK) and remains a director and member of the audit and risk committee. In 2006 Jerry left Hastie to become an executive director of CSR Ltd (ASX:CSR),
then Managing Director from March 2007 with a primary mandate to resolve the strategic direction of the conglomerate. During the period until his retirement in April 2010, he focused on building capabilities in, and operational separation of, CSR Building Materials and CSR Sugar (renamed Sucrogen).
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Justin Milne, Former Group Managing Director, Telstra Media
Justin Milne is the former Group Managing Director of Telstra Media. He joined Telstra in December 2002 and transformed BigPond into Australia's most successful internet business. Today, as head of Telstra Media, Justin was responsible for the growth of Telstra's domestic and international content and advertising assets. Justin received the Sir Charles McGrath Award in 2008, the highest accolade for marketing and business professionalism in Australia. He is a member of the South Australian Economic Development Board and the Sydney Childrens Hospital Foundation. He was a past president of the Internet Industry Association. Prior to his career at Telstra, Justin was CEO of Australia's then 2nd largest ISP, OzEmail and before that, Managing Director of the Microsoft Network in Australia.
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Stephen Porges, Chief Executive Officer, Aussie Home Loans
Stephen joined Aussie Home Loans as Chief Executive Officer in August
2008, having spent over 20 years in International Banking, Stockbroking and
Investment Banking. Stephen has worked in all significant global capital
markets and until recently maintained an advisory role with various
international investment groups.
From 2007 until he joined Aussie, Stephen was Chief Executive of Newcastle
Permanent Building Society, Australia's largest Building Society. During his
tenure the Society was recognised with two Building Society of the Year
Awards by Money magazine.
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Anthony Roberts, Managing Director, Wine, Lion Nathan
Anthony has been the Managing Director of Lion Nathan’s wine division since October 2006. Lion Nathan’s wine business comprises a collection of premium regional wine estates including Petaluma, Croser, St Hallett from the Barossa Valley, Stonier from Mornington, Wither Hills from New Zealand and Argyle from Oregon USA. Anthony has had over 15 years experience across many facets of the wine industry both in Australia and internationally, within Lion Nathan and previously with Yalumba Wines. Anthony began his career in Chartered Accounting with Deloitte.
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John Roberts, Professor of Marketing - Australian National University and London Business School
John Roberts holds a joint appointment as Professor of Marketing at the Australian National University and the London Business School. He is also appointed as an Emeritus Scientia Professor at the University of New South Wales. John has thirteen years senior management experience as a market research manager, marketing operations manager and marketing director. John sits on the Editorial Boards of the Journal of Marketing Research, Journal of Forecasting, Marketing Science, International Journal of Research in Marketing, Quantitative Abstracts in Marketing and Review of Marketing Science. He is winner of the Australian and New Zealand Academy of Marketing Distinguished Researcher and Distinguished Educator Awards, as well as winning its Best Paper Award three times. His research interests include marketing strategy; branding, innovation and new products, and marketing performance measurement.
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Ian Goss, General Manager, Business Development and Strategy Group, IP Australia
Ian Goss is responsible for managing policy development, international engagement, business planning and reporting, and marketing activities. This includes managing IP Australia’s relationships with customers, stakeholders, international agencies and other IP offices. Previously, he was IP Australia’s Chief Information Officer and has been a member of IP Australia’s Executive Committee since July 2003. Before joining IP Australia, Ian had a distinguished career in the Australian Defence Force spanning more than 25 years. His academic qualifications include Masters in Management from the Australian National University, Graduate Diploma in Management Studies from Deakin University, and he is a graduate of the Australian Army’s Command and Staff College.
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The 2010 Brand Finance Forum is proudly brought to you by the Australian Marketing Institute and Brand Finance for the professional development of marketers in Australia.
For enquiries regarding this event including sponsorship opportunities contact Courtney Grigor,
Australian Marketing Institute
Tel: 02 8256 1650
email: courtney.grigor@ami.org.au
For Australian Marketing Institute Membership, to join our mailing list or for registration assistance contact
Australian Marketing Institute
Tel: 1300 737 445
Fax: 1300 131 468
email: events@ami.org.au
Visit the australian Marketing Institute website: www.ami.org.au
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