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Managing the Value of Brands and Corporate Reputation 2010 Brand Finance Forum™ Program     Tuesday 17 August 2010 8.45 am Forum Introduction and International View David Haigh, Chief Executive Officer, Brand Finance PLC, London 9.00 am Jerry Maycock, Independent director of AGL and recent Chief Executive Officer of CSR Ltd Maximising Brand Value During a Corporate Restructure: CEO's Perspective 9.20 am Stephen Porges, Chief Executive Officer, Aussie Home Loans Banks, Brokers and Brands in Financial Services 9.40 am Roger James, Chairman, Australian Marketing Institute International Standard on Brand Valuation 9.50 am Panel Discussion 1 chaired by David Haigh Panellists: Anthony Roberts, Stephen Porges, Jerry Maycock, Russel Howcroft 10.35 am Morning Tea 11.00 am Keith Bishop, General Manager, Marketing Strategy and Secretary of IP Steering Committee, OneSteel Limited B2B Branding and IP Value Management 11.20 am John Roberts, Professor of Marketing - Australian National University and London Business School Value and Vulnerability of Market-Based Assets 11.40 am Justin Milne, Former Group Managing Director, Telstra Media The Impact of Digital Media 12.00 pm Panel Discussion 2 chaired by David Haigh Panellists:Russel Howcroft, Justin Milne, Keith Bishop. Ian Goss, John Roberts 12.45 pm Forum Closing David Haigh, Chief Executive Officer, Brand Finance PLC, London 1.00 pm Lunch (optional) return to top

The 2010 Brand Finance Forum is proudly brought to you by the Australian Marketing Institute and Brand Finance for the professional development of marketers in Australia.

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Australian Marketing Institute | Brand Finance - Brand Finance Forum™ . Tuesday 17 August 2010 . Amora Jamison Hotel Sydney
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