Managing the Value of Brands and Corporate Reputation

Welcome to the 2010 Brand Finance Forum™

There is growing recognition that brand equity, embodying the health, status and value of a brand is closely linked to corporate reputation.  While corporate reputation may be affected by factors not related to marketing assets such as brands, strong brand equity is undoubtedly a pillar in maintaining corporate reputation.

The clear implication here is that managing the value and status of brands carries strategic import and a need to link to the broader aims of the business up to and including corporate reputation.

The 2010 Australian Marketing Institute - Brand Finance Forum presents an outstanding group of speakers to examine these and related issues, drawn from some of Australia’s most senior business people and marketing academics.

As an invitation-only event for senior executive drawn from the ranks of Operations and Finance as well as Marketing, this year’s  Forum will provide more time for discussion between speakers, panel members and registrants.

This is the third such event to be held in Australia, developed from the highly successful UK Brand Finance Forum, held at the London Stock Exchange each year since 2004.

We look forward to joining you at the Forum.

		Roger James FAMI CPM Chairman, Australian Marketing Institute				Tim Heberden AFAMI CPM CA Managing Director, Brand Finance (Australia)

Proudly sponsored by