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Marketing Strikes Back!
2010 Annual Conference Program
13 October 2010: Conference and Awards for Marketing Excellence Presentation Dinner SOLD OUT
14 October 2010: Masterclass SOLD OUT
UPDATE: 12 OCTOBER 2010 - MASTERCLASS, CONFERENCE & AWARDS DINNER ALL NOW SOLD OUT
Interested in other Australian Marketing Institute events? CLICK HERE
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Wednesday 13 October 2010 |
| 8.30 am |
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Opening Address from the Conference Chair
Roger James FAMI CPM, Chairman, Australian Marketing Institute
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Keynote Presentations |
| 8.45 am |
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Ray Poynter, Managing Director, The Future Place, UK
Monsters from the Id? – Keeping up with the Unchained Voices
of 2 Billion Networked Consumers |
| 9.30 am |
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Charlie Nelson, Social Forecaster and Managing Director, Forseechange
Consumer Spending: Forecasting Patterns and Optimising Advertising |
| 10.15 am |
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Morning Tea |
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Morning Breakout Sessions |
| Room 1 |
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Stream A: B2B - Business to Business |
| 10.50 am |
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David Redhill, Partner and Chief Marketing Officer, Deloitte Australia
Learning from the Market in Triple Time:
Deloitte's Unique Approach to B2B Selling |
| 11.30 am |
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Keith Bishop, General Manager, Marketing Strategy
and Secretary of IP Steering Committee, OneSteel
B2B Branding and IP Value Management |
| Room 2 |
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Stream B: B2C - Business to Consumer |
| 10.50 am |
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Ed Falconer, National Manager, Customer Loyalty and Engagement, Myer
Why Loyalty Program? The Myer One Program |
| 11.30 am |
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Darren Ryan, General Manager Consumer Marketing, Canon Australia
The Integral Role for Marketing in Sustained Strategic
Business Outcomes |
| 12.15 pm |
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Lunch |
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Afternoon Sessions |
| 1.30 pm |
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Robert Rath, Chief Executive Officer, Sensis China
Marketing's Great Wall of China |
| 2.10 pm |
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Melanie McMillan, Principal, The Brand Business
Building and Protecting Brand and Reputation to Drive
Business Performance |
| 2.50 pm |
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Madeleine Fitzpatrick, Vice President and Director of Marketing,
McDonalds Australia
Brand Trust |
| 3.30 pm |
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Afternoon Tea |
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Afternoon Plenary Sessions |
| 4.00 pm |
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Mark Lollback, GroupGeneral Manager Marketing, ANZ
Risk Leadership – Playing it Safe is Risky |
| 4.40 pm |
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Donald Holdsworth, Managing Director, Matchpower Australia
Mobilising Brand Advocates |
| 5.25 pm |
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Close of Day 1 |
| 5.30 pm |
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Networking Drinks - served in the Exhibition Space (1hr) |
| 7.00 pm |
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Pre-Dinner Drinks - served in the Exhibition Space |
| 7.30 pm |
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Awards for Marketing Excellence Gala Presentation Dinner
Grand Ballroom, Sofitel Melbourne |
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Thursday 14 October 2010 |
| 10.00 am |
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Registration |
| 10.25 am |
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Introduction by Colmar Brunton |
| 10.30 am |
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Masterclass SOLD OUT
Using Social Media to Engage and Consult with Customers |
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Presented by:
Ray Poynter, Managing Director, The Future Place, UK |
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This masterclass will give participants a practical insight into how a variety of organisations are using social media to engage and consult their customers.
The masterclass is being led by Ray Poynter, author of the recently published Handbook of Online and Social Media Research, whose dialogues on his blog, LinkedIn, Facebook, and Twitter are widely followed around the globe.
Ray will start the class with an overview of how brands are finding conversations, listening to them, and then joining them; using examples from around the world and from Australia.
The day will then hear from presenters who are doing this day-by-day, in Australia, showing how connections, communities, and social media can be put to work for brands and organisations. Because this is a masterclass, there will be plenty of time for discussions and to learn from fellow attendees.
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| 11.20 am |
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Discussion and Q&A |
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Guest Presentations: |
| 11.30 am |
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Iggy Pintado, Chief Executive Officer and Chief Networking Officer, ConnectGen
The Connected Marketer |
| 12.00 pm |
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Brett Clulow, Manager, Group Creative Marketing, Virgin Blue
Steve Cierpicki, Sector Head – Services, Colmar Brunton
Drawing insight from 2.0 and Traditional Research Approaches:
How Virgin Blue do it |
| 12.30 pm |
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Lunch |
| 1.30 pm |
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Denise Ulbrick, Research Strategy and Policy, Tourism Victoria
Carolyn Taig, Research Director, Colmar Brunton
Tourism Victoria's Online Community |
| 2.00 pm |
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Prashant Hari, Technical Services Innovation Specialist, Colmar Brunton
Global Social Media Trends |
| 2.30 pm |
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Discussion |
| 3.00 pm |
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Afternoon Tea and Networking |
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The AMI is pleased to acknowledge the support of
Colmar Brunton in hosting this masterclass
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The 2010 Annual Conference and Awards for Marketing Excellence is proudly brought to you by the Australian Marketing Institute for the professional development of marketers in Australia.
Download the Conference Brochure
For enquiries regarding this event, including sponsorship, contact Louise Marron
Australian Marketing Institute
Tel: 07 5593 9633
Fax: 07 5593 9655
email: louise.marron@ami.org.au
For Australian Marketing Institute Membership, to join our mailing list or for registration assistance contact
Australian Marketing Institute
Tel: 1300 737 445
Fax: 1300 131 468
email: events@ami.org.au
Visit the australian Marketing Institute website: www.ami.org.au
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