Marketing Strikes Back!

Welcome to the 2010 Australian Marketing Institute Annual Conference

UPDATE: 12 OCTOBER 2010 - MASTERCLASS, CONFERENCE & AWARDS DINNER ALL NOW SOLD OUT
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Consider the recent past: economic downturn, cashflow in decline.

We need to reduce costs. Marketing? Why not!

This dialogue is sometimes heard in C-suites when times get tough. But as we have seen over the past two years, and as demonstrated by research, enterprises that have held the line with marketing investment emerge stronger and more competitive. Marketing Strikes Back, the Australian Marketing Institute 2010 conference, will help make that case, by showcasing superior marketing and its role in value creation.

For 2010, our major annual conference will be a one-day intensive event, with top marketers from Australia and overseas, followed by an outstanding masterclass. Making the conference a one-day event is a recognition of the time pressures in today's business world, but it will be a day packed with interest and information.

From the UK, Ray Poynter has been at the interface between insight, technology and innovation for the last thirty years. Ray will be sharing his insights into the forces shaping marketing today and how you can stay at the cutting edge of marketing practice. Acclaimed social and business forecaster Charlie Nelson will track developments in the broader social and business environment to help you identify the opportunities and threats for marketers.

We also have an impressive line-up of speakers including:

• Keith Bishop, General Manager, Marketing Strategy and Secretary of IP Steering Committee, OneSteel
• Ed Falconer, National Manager, Customer Loyalty and Engagement, Myer
• Madeleine Fitzpatrick, Vice President and Director of Marketing, McDonalds Australia
• Mark Lollback, Group General Manager Marketing, ANZ
• David Redhill, Partner and Chief Marketing Officer, Deloitte Australia
• Darren Ryan, General Manager Consumer Marketing, Canon Australia

Marketing Strikes Back - an event not to be missed. I hope to see you there.

Roger James FAMI CPM
Chairman, Australian Marketing Institute