Jonathan is the Chairman of brand identity consultancy Elmwood. His work takes him all around the world advising clients and speaking at conferences. Most recently Jonathan has spoken in France, Holland, Japan, America and worked with clients ASDA, BBC, Durex, Colgate Palmolive and McCain, to name a few. Jonathan has held many Chair positions on various design councils and currently sits on Wal-Mart’s strategy council for the Americas. In 2002 Jonathan was awarded an Honorary Doctor of Science by Huddersfield University for his outstanding contribution to the design industry.

Tara has been working in the FMCG industry for over 12 years. Tara’s love of marketing has seen her launch an extensive number of new products and a string of successful advertising campaigns. Her vast experience with confectionery, beverages and food portfolios has seen her work with brands such as John West, Birds Eye, Cadbury, Schweppes, and Cottees. Tara is a Certified Practicing Marketer (CPM) and is an active member of the Marketing Women’s Group in Melbourne. Tara recently won the AMI 2008 Marketer of the Year Award.

Jim has over 30 years experience with Mars Incorporated building brands and business in Australia, New Zealand, Europe and Asia. Jim has used consumer understanding and innovation to develop brands in a broad range of FMCG product categories. As a business leader, he developed and implemented strategies for strong growth, profit improvement and business turnaround.

Chris is the founder of Engaged Marketing, a strategic consultancy which designs fresh strategies that result in engaging advertising, engaged staff and ultimately engaged customers. Chris has more than 20 years experience in sales & marketing and has achieved spectacular results in sales, market share, brand rejuvenation and staff engagement. He has presented at various forums and seminars in Australia, Europe & Asia. Chris is an Industry Fellow at the University of Queensland and is a Certified Net Promoter® Associate.

Helen began her work with McDonalds in 2004 as the National Marketing Manager after long-held positions with Procter & Gamble UK and IPC Media. Helen quickly worked her way up the leadership ladder: in 2006 she became Director of Consumer and Business Insights; then Vice President, Director of Marketing; and in 2007 was promoted to Senior Vice President and member of the Senior Leadership Team.

A decade ago, Michael started with DDB Melbourne and then moved to DDB Auckland to head up McDonald’s. Under Michael’s stewardship, DDB NZ won five effectiveness awards for its McDonald’s work. Now with DDB Sydney, Michael was instrumental in the development of the hugely successful Moments campaign, currently running across ANZ and in development in a number of McDonald’s markets across the region.

Peter is passionate about understanding the modern consumer, their connections with media and the technologies driving their digital world. Peter is a consumer insight specialist and an expert at consumer interaction with all things interactive and online. He has a particular interest in the way web 2.0 is developing and its impact on communications. Peter has extensive experience working across both government and private sectors in Australia and the UK. In Australia, he has worked with Suncorp, Ergon Energy, Brisbane Broncos, Queensland Transport, QUT, and Triumph International.

Jack is the Director and owner if DAIS, a business focused on ‘elevating brands’. His role incorporates his expertise as a strategic Brand Specialist and Creative Director over the four disciplines of new brand development, design, marketing and technology. An inspired creative strategist with a unique perspective on the world, Jack’s reputation has positioned him as a highly sought-after professional speaker and brand coach. He is passionate about brand and the value of building brand as an asset that delivers bottom line results.

Crystal has over 12 years of experience as a qualitative researcher and has worked extensively on understanding consumers across different cultures and countries. She has provided insights into branding and marketing strategies for various local and international brands. In an attempt to understand the mind and win the heart of a particular Indian tribe, she spent 3 months living with them and communicating only through actions! Crystal continues to be passionate about unearthing the deep seated reasons behind the idiosyncrasies of human behaviour.

Michael joined Hitwise in July 2004 and in just two years moved to become their current General Manager. His extensive knowledge and experience in Data and information analysis has seen him work both nationally and internationally with great success. Michael currently spearheads growth for the Hitwise Online Competitive Intelligence and Search Marketing Services divisions in Asia Pacific.

Jeremy joined Austereo in 2004 as Group Marketing Director, having previously held senior positions at agencies including Y&R and Clemenger Harvie Edge. After successfully building Austereo’s marketing team, Jeremy was appointed to Head of Digital Strategy in 2008, overseeing Interactive Business, Research and Digital Radio. Jeremy’s presentation will focus on the introduction of the first ever Digital Radio launch in Australia, happening this May. Jeremy will discuss the ins-and-outs of how Austereo plans to create desire and connect emotionally with customers to achieve a successful marketing launch as ‘the radio’ moves into unknown territory.

Andrew was born into a family business. A meat family, a meat business - “Bindaree Beef”. His vision has been to offer to the domestic market the same quality product that Australia is renowned for worldwide. Andrew educates his valued customers to differentiate between ‘export’ budget grades and true export grades. His retail outlets offer a wide range of high quality products at affordable prices. Andrew is accessible to his customers and provides regular email newsletters which keep the customer in touch with the latest on the meat front.

Nigel has worked in fundraising for 25 years. His specialisation in health and disability services has led him to be the current Executive Director of the Mater Foundation. Nigel is a Fellow, Past National Chairman and current Director of the Fundraising Institute Australia. Nigel holds an MBA majoring in fundraising as well as qualifications in Public Relations and Marketing. He is also a Certified Fundraising Executive (CFRE). Nigel is a Fellow, Past National Chairman and current Director of the Fundraising Institute. He is an active educator and mentor in fundraising practice.