2009 Marketing Summit: Creating Desire 28 May 2009

Creating Desire: Capturing the Hearts & Minds

The 2009 Marketing Summit is proudly brought to you
by the Australian Marketing Institute for the professional development of marketers in Australia.

Registration Information
For online registrations CLICK HERE
For registration information details CLICK HERE

welcome

WEDNESDAY 27 MAY 2009 - HALF-DAY MASTERCLASS | BASTILLE ROOM


1.00 pm	Registration

1.30 pm	Jonathan Sands Chairman, Elmwood UK The Step Change™ Masterclass Business is in a time of war and in times of war innovation increases 100 fold, but how is this achieved when your budget is continuously being cut? How will you stand out from the crowd and reinvent your brand to insure you come out on top? Jonathan’s Step Change™ Masterclass will arm you with the practical tools to escape existing paradigms, to manage your current and future challenges effectively. With real life case studies, Jonathan will give you realistic methods to improve your strategies in these gloomy times. This masterclass will help you change the rules of engagement and assist you to think your way to market share, not spending your way there. Learn tools to turn the usual connections into innovative and practical marketing and business ideas. Jonathan will show you how to enjoy a recession in a fun, interactive, fast-paced environment where we are all fighting for glory. The question is, ‘are you ready to win’?

5.30 pm	Masterclass Closes

THURSDAY 28 MAY 2009 - SUMMIT | BALLROOM


8.30am	Registration

9.00 am	Jason Greenhalgh Queensland President, Australian Marketing Institute Opening Address from the Conference Chair

	KEYNOTE PRESENTATIONS

9.10 am	Jonathan Sands Chairman, Elmwood UK Enjoy the Downturn: How to Take Advantage of Recession and Win!

9.50 am	Tara Lordsmith General Manager of Marketing, Simplot The Power of Advertising for Marketers to Create Desire

MORNING TEA

	FMCG PRESENTATIONS

11.00 am	Chris Roberts Director, Engaged Marketing Generating Growth in a Contracting Economy – Via Your Customers

11.30 am	Jim Eve Director, Brown Brothers Wines Identifying Critical Stakeholders and Developing Complementary Strategies for Creating Desire

12.00 pm	Helen Farquhar Director of Marketing, McDonalds Michael Goodwin Managing Partner, DDB Putting the ‘love’ in ‘I’m lovin’ it’. How McDonald’s Re-engaged Emotions by Transforming the Way it Communicated

LUNCH

	AFTERNOON STREAMS

Room 1	BRANDING \| BALLROOM

1.45 pm	Peter Luetjens Interactive Strategist, BCM Partnership Branding in the Interactive Space

2.20 pm	Jack Perlinski Director, DAIS Branding Passions for “Us and Them”

Room 2	PUBLIC SECTOR MARKETING \| BASTILLE ROOM

1.45 pm	Crystal Nathan Director Qualitative Division Consumer Reseach, Nielsen Bringing Brands to Life with Qualitative Research

2.20 pm	Michael Walmsley General Manager, Competitive Intelligence and Search Marketing Services, Hitwise Modern Day Marketing using Australian Online Research

AFTERNOON TEA \| EXHIBITORS FOYER

	AFTERNOON PLENARY SESSIONS \| BALLROOM

3.20 pm	Jeremy Macvean Head of Digital Strategy, Austereo The Strategy Behind Creating Desire for Digital Radio

3.50 pm	Andrew McDonald Director, Super Butcher “To Market, To Market”

4.30 pm	Nigel Harris Executive Director, Mater Foundation Marketing and Philanthropy - Creating the Desire to Make a Difference

SUMMIT CLOSURE

4.50 pm	Closing Comments from the Summit Chair and QLD President

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Contact Information
For enquiries regarding this event including sponsorship opportunities please contact
Louise Marron
Australian Marketing Institute
Queensland Events Manager
Tel: 07 5593 9633
Fax: 07 5593 9655
Email: qld@ami.org.au

For Australian Marketing Institute membership, or to join our mailing list for the 2009 Marketing Summit and
registration assistance contact
Australian Marketing Institute
Tel: 1300 737 445
Fax: 1300 131 468
Email: events@ami.org.au

For information about the Australian Marketing Institute,
visit our website at www.ami.org.au

Event Sponsors
The AMI gratefully acknowledges the support of the following sponsors for this event:

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2009 Marketing Summit: Creating Desire - Capturing the Hearts and Minds
THURSDAY 28 MAY - SOFITEL BRISBANE
WELCOME

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