As Marketers, our job is to understand the motivations of our customers and turn this knowledge into actions. Gone are the days of appealing to the masses.

Today, buyers want to feel understood and connected to a brand. They don’t just want one part, they want it all. It is the object of their desire, and they want it now.

To be successful, every brand needs to build desire and retain it. With desire being a continually evolving force, this is never easily attained. Today's discerning consumers desire the personal, the intimate and the individual, so brands need to look at ways to build these elements into their brands.

It is your job to get into the hearts and minds of consumers and not only find out what their desires are, but create new desires too.

The 2009 Marketing Summit will open your eyes to the issue of Creating Desire and provide you with the tools and confidence to create the marketing success that you ultimately desire.

We look forward to welcoming you to the 7th Annual AMI Marketing Summit as we continue to help you keep up to date with tomorrow’s latest information today.

Contact Information
For enquiries regarding this event including sponsorship opportunities please contact
Louise Marron
Australian Marketing Institute
Queensland Events Manager
Tel: 07 5593 9633
Fax: 07 5593 9655
Email: qld@ami.org.au

For Australian Marketing Institute membership, or to join our mailing list for the 2009 Marketing Summit and
registration assistance contact
Australian Marketing Institute
Tel: 1300 737 445
Fax: 1300 131 468
Email: events@ami.org.au

For information about the Australian Marketing Institute,
visit our website at www.ami.org.au

Event Sponsors
The AMI gratefully acknowledges the support of the following sponsors for this event: