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International Speakers
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Russ Meyer
Chief Strategy Officer, Landor Associates, San Francisco, USA
As the chief strategy officer for Landor Associates, Russ Meyer has led teams and assisted in solving branding strategy and identity problems for clients, such as Andersen Consulting, Barclays Bank, Disney, DreamWorks, Hewlett-Packard, Intel, Microsoft, PepsiCo, and Procter & Gamble. In addition, Russ has leveraged Landor’s expertise in mergers and acquisitions assisting in the brand strategy and identity creation for high-profile mergers, such as Bell Atlantic/GTE, BP/Amoco/ARCO, Compaq/Digital/Tandem, and Shell Oil/Texaco/Saudi Refining. |
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Ray Poynter
The Future Place, UK
Ray Poynter owns and runs The Future Place, a thought leadership consultancy, based in the UK, and for the last thirty years he has been at the interface between insight, technology, and innovation. Ray writes a widely respected blog [thefutureplace.typepad.com] where he explores a number of marketing and societal issues. Ray is a frequent speaker and workshop leader and industry events around the world and he has won a number of awards for his contributions. |
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Keynote Speakers
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Penny Burke
Director, Essence Communications
Penny Burke is the Director of Essence Communications and has worked in the field of marketing and advertising for over 25 years. Her experience crosses a range of sectors from traditional packaged goods to services, retail and social marketing, and has led her to be a true thought leader on the topic of Commitment. Penny has learnt that building greater commitment is the most critical success aspect for social marketers, and that true success lies in the ability to deliver functional reasons for behaviour change, but more importantly, an inspiring emotional promise. |
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Dr Tom Carroll
Director, Carroll Communications, Social Marketing and Research Consultants
Dr Tom Carroll is a social marketing and research consultant with 26 years of experience on state-wide and national social marketing behaviour change campaigns in Australia, and over the last decade, in the Asia-Pacific region. As a senior advisor on social marketing and research to the Australian Government Department of Health for more than two decades, this experience has spanned a broad range of public health areas. He has also consulted in the area of social marketing for environmental sustainability. Tom is an Adjunct Professor in the School of Public Health at the University of Sydney and the technical advisor for the World Lung Foundation’s mass media tobacco control work in Vietnam as part of the Bloomberg global tobacco control initiative. |
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David Chalke
AustraliaSCAN
David Chalke is one of Australia’s leading social analysts. Working with AustraliaSCAN, the annual monitor of cultural change, David advises governments and businesses on the shifting sands of the mood of the public and the impact of this on the formulation of effective public policy and business strategy. David is a frequent speaker at National & International conferences, a regular Social Commentator, and an occasional columnist. |
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Paul Clitheroe AM
Executive Director, ipac Securities and Chairman of Australian Government Financial Literacy Board
Paul Clitheroe is a leading media commentator on financial issues and is renowned for his ability to explain complex money issues in plain English. His books have sold over 600,000 copies. Paul is also a regular radio commentator and writes weekly newspaper columns. He is also Chairman of the Australian Government Financial Literacy Board, Chairman of Money magazine, Chairman of the youth anti-drink driving body, RADD and is a Council Member of Philanthropy Australia. |
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Paul Gardner AM
Chairman, Australia and New Zealand, Grey Group
Paul Gardner is Chairman of Grey Group Australia and New Zealand. He also sits on the Asia Pacific Regional Board. Outside of Grey, Paul is a Patron of Open Family, a past Chairman of the Melbourne Football Club, the Malthouse Theatre and the RMIT’s Advertising Industry Advisory Committee and is actively involved with the Business for Millennium Development. Paul holds a Bachelor of Business degree from Monash University and a Certificate of Securities from the Melbourne Stock Exchange. Paul was appointed a Member of the Order of Australia in 2008 for services to charities, the arts and advertising. |
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Sandra Hanchard
Senior Analyst, Hitwise
Sandra Hanchard is a Senior Analyst for Hitwise Asia Pacific. In this role, Sandra analyses the trends affecting businesses online and works with Hitwise clients to identify opportunities and threats to online business growth. Sandra’s expertise in the online commerce landscape has been quoted extensively in the press, including Fairfax, News, Australian Financial Review, Business Review Weekly as well as publications in New Zealand, Singapore and Hong Kong. She is also a guest columnist for trade publications such as Marketing Magazine, Online Banking Review and Inside Retailing. Sandra is regularly invited to speak at industry events. |
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Linda McGregor
Business Principal, All About Eve
Never one to sit on the fence, Linda has spent her career working all sides; marketing, advertising, business and strategy development. She has over 20 years experience in marketing in the UK, Asia and Australia. Running All About Eve, Linda’s responsible for ensuring marketers continue to deliver unique insights into women. With a philosophy of Actionable Intelligence™ at the core of the consultancy, her primary role is ensuring every project delivers applicable solutions to clients. A previous speaker at the AMI Government conference in 2007, Linda's back this year with more "a-ha moments" to make us realise and maximise connection with the biggest user of Government services and resources, women. |
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Anne Parsons
Chief Executive Officer, MediaCom
In 1994 Anne Parsons became the Melbourne Media Director and Board Director of George Patterson Bates Melbourne. In May 2001 Anne became Chief Executive Officer of Zenith Media Australia, where she completely redesigned the service offering and built a highly successful Media Business. Anne has spearheaded the development and integration of Econometric Modelling as the true measure of Return on Investment in a further business called the ROI Bureau. This broke new ground in the Media Agency arena and established Return on Investment as a key element of the integrated agency service. With the purchase of Zenith by WPP in 2005 Anne was made CEO of MediaCom. |
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Session Speakers
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Neil Doyle
General Manager, Organisational Positioning and Stakeholder Relations, Department of Main Roads, QueenslandNeil Doyle has held senior leadership positions in the private and public sectors entities such as Telstra, Australia Post, Transport and Main Roads. Throughout his career Neil has been a champion for an improved and more responsive public sector often leading major change initiatives. He has provided leadership at state, national and international levels, for the transport and roads sectors through his many roles and affiliations. As a senior public servant, Neil's vision, dedication and hard work has helped shape the department's direction through the introduction of "Road Reform " in the early 90s, the development of "Roads Connecting Queenslanders" in the late 90s and more recently through the "Roads Alliance". Each of these initiatives has held a common theme of innovation, relationships and productivity. |
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Roger Farley
Director Strategic Communications, Office of Road Safety
Roger Farley is the Strategic Communications Director for the Office of Road Safety in Western Australia. He is responsible for the delivery of the community education campaigns, the development and growth of the partnership programs, and for ongoing community engagement strategies to assist in achieving the ambitious targets of the State Road safety Strategy Towards Zero. Roger was responsible for leading and developing the massive community engagement and consultation phase when Western Australia were developing their new 12 year Road safety Strategy. This included 42 forums across the state over an 18 month period. He was responsible for ensuring that the consultation process covered all levels and parties of government, industry and community, and today he will outline the influence and power learned during that process, and the future role of consultation in Western Australia. |
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Toni Hetherington
Editor In Chief, Leader Newspapers
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Fiona Jolly
Chief Executive Officer, Advertising Standards Bureau
Fiona has been CEO of the Advertising Standards Bureau since October 2005 after an extensive and diverse career with a number of Commonwealth Government departments. During her career Fiona has combined her extensive experience in regulatory reform with the determination to balance the rights of industry and consumers in the context of minimal or no government intervention. Prior to her work with the ASB she worked with the Attorney-General’s Department with responsibility for censorship policy for films, publications and computer games, in conjunction with the Office of Film and Literature Classification. Fiona also managed, at a policy level, the program of reforms to the national legal profession. |
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Louise Martin
Director, Strategic Communication Branch, Department of Justice, VIC
Managing the Victorian Bushfire Communications
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Sally McIntyre
Principal Online Adviser, Strategic Communications
Victorian Department of Premier and Cabinet
Sally McInytre is the Principal Online Adviser in the Victorian Department of Premier and Cabinet, where she undertakes key WoVG research and strategic projects, and provides advice to DPC and the Departments on emerging trends and issues in the Internet and Web 2.0 space. During her time at DPC, Sally has been instrumental in delivering website Guidelines for the whole of Victorian Government and rebuilding the State's portal Victoria Online. Sally currently chairs a cross government New Media working group to advise on Government's use of social media, video & mobile technologies, and is currently working with the group on the first Victorian Government Digital Media Strategy. Prior to the public service, Sally spent more than 15 years in the private sector; in marketing, media and general management. |
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Jim Myhill
General Manager, Corporate Services, City of Tea Tree Gully
Jim Myhill is the General Manager, Corporate Services, City of Tea Tree Gully. He has been in Local Government for 9 years following a long career in the ICT industry. Jim, along with Jane Trotter, developed the concept of a potential state-wide local government community panel which also has a local council focus and membership. Jim has an extensive background in marketing, market research and community engagement. Jim is responsible for the City of Tea Tree Gully’s market research and community consultation strategies. |
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Michelle Sherwood
General Manager Marketing, Sensis
Michelle Sherwood heads up marketing communications, strategic communications and product management for the Yellow Pages® and White Pages® product portfolios at Sensis. In March this year, Michelle’s role expanded to encompass other brands in the Sensis fold including Whereis®, Citysearch®, 1234 and Call Connect, sensis mobile sensis.com.au. Michelle joined Sensis in 2002 with a proven track record in the media and online industry. Before joining Sensis, Michelle was the National Marketing Director for CitySearch®, then owned by John Fairfax, where she was responsible for the award winning re-branding and launch of the print and online directory.Michelle completed her studies at RMIT, and has attended the Harvard Business School’s General Management Residential Programme. |
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Jane Trotter
General Manager of Corporate and Community Services, City of Burnside
Jane Trotter is General Manager Corporate and Community Services at the City of Burnside. Jane has been in Local Government for 9 years and has worked at three very different Councils during that time in a range of roles. Jane also has experience working for the Federal Government and the private sector and has a background in strategic and business planning, market research, governance and policy. Jane is the General Manager responsible for marketing and communications and community consultation at the City of Burnside. |
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Donna van Bueren
Director, TNS Social Research
Donna van Bueren joined TNS in 1999, having moved from the WA government where she developed the Freedom From Fear Campaign Against Domestic Violence. She uses her 15 years experience to provide strategic advice to state and Federal government departments develop and evaluate effective communication campaigns tackling health and addictive behaviours, parenting and community issues, criminal behaviours, road safety, education and travel behaviour. Recently Donna led a project to inform communications of the Government “One Punch” legislation which involved interviewing the families of victims of one punch deaths in WA. |
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Joan Young
Managing Director, Colmar Brunton Social Research (QPMR)
Joan pioneered social marketing research during the 1990’s in New Zealand applying the behaviour change framework to projects in the areas of employment, income support, taxation, child abuse prevention, injury prevention, liable parent contributions and health. She now works with Australian public sector organisations interested in applying the social marketing framework to their communications and service delivery programs. Joan also frequently runs social marketing, training and workshops for government Agencies and not-for-profit organisations in New Zealand and Australia. |
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