2009 Government Marketing and Communications Conference

Creating Desire: Capturing the Hearts & Minds

The 2009 Government Marketing and Communications Conference is proudly brought to you
by the Australian Marketing Institute for the professional development of marketers in Australia.

Registration Information
For registration information details CLICK HERE
CLICK HERE TO REGISTER ONLINE
Download the CONFERENCE BROCHURE [PDF 560kb]

program

The short-form program is available below.
For more detailed daily programs, please click on the following links:

THURSDAY 10 SEPTEMBER 2009: CONFERENCE DAY 1 AND DINNER

FRIDAY 11 SEPTEMBER 2009: CONFERENCE DAY 2

WEDNESDAY 9 SEPTEMBER 2009: PRE-CONFERENCE WORKSHOP


12.30 pm	Registration

1.00 pm	Ray Poynter The Future Place, UK Social Media in Government Communications This workshop will give participants the opportunity to gain hands-on knowledge of how social media can be applied in government campaigns. Ray Poynter will highlight the way phenomena such as Skype, Facebook, Twitter, social bookmarking, and file sharing are changing the rules of marketing. But what exactly are they and how can you use social media in your campaigns? Join Ray as he draws on both local case studies and his experience from overseas to make sure you’re across the social media spectrum. The session will include interactive sessions on Twitter, Blogging, best practice from the private sector and establishing online communities for government. Workshop guest presenter: Iggy Pintado Chief Executive Officer, ConnectGen The AMI acknowledges the support of Colmar Brunton in hosting this session

5.30 pm	Workshop Closes

6.00 pm	Pre-conference registration and networking drinks (until 7.00 pm)

THURSDAY 10 SEPTEMBER 2009: CONFERENCE DAY 1 AND DINNER


8.15 am	Registration

8.45 am	Roger James FAMI CPM Chairman, Australian Marketing Institute Conference Opening

	KEYNOTE PRESENTATIONS

9.00 am	David Chalke AustraliaSCAN On The Edge - Communicating with Australians in Uncertain Times

9.30 am	Paul Gardner AM Chairman, Australia and New Zealand, Grey Group ‘TRUST’ - Building and Maintaining the Trust of the Australian Population

10.00 am	MORNING TEA

	INTERNATIONAL KEYNOTE PRESENTATIONS

10.30 am	Ray Poynter The Future Place, UK A Decade of Change. No, not the last one, the next one!

11.15 am	Russ Meyer Chief Strategy Officer, Landor Associates, San Francisco, USA Open Branding - Why Social Media, Sustainability and Responsibility will change how you communicate

12.00 pm	LUNCH - The Conference Lunch is supported by SENSIS

	AFTERNOON SESSIONS

1.10 pm	Nigel Ross Director, Jingle House The Power of Music in Advertising

1.30 pm	Penny Burke Director, Essence Communications The Effect of the GFC on Social Marketing - Climate Change was all the Rage until the GFC!

1.50 pm	Linda McGregor Business Principal, All About Eve Turning a Black Swan White - Harnessing the Powerhouse of Online to Reach Women

2.20 pm	Joan Young Managing Director, Colmar Brunton Social Research Fiona Jolly Chief Executive Officer, Advertising Standards Bureau Effective Television Advertising - The Secret

	AFTERNOON TEA

	AFTERNOON STREAMS

Room 1	DIGITAL COMMUNICATIONS

3.20 pm	Michelle Sherwood General Manager Marketing, Sensis Reaching your Audience Online and Via Emerging Mobile Media

3.50 pm	Sally McIntyre Principal Online Adviser, Strategic Communications Department of Premier and Cabinet, Victoria Designing a Digital Media Strategy for Government Communications

4.20 pm	Sandra Hanchard Senior Analyst, Hitwise How can Governments use Online to be more Effective in Reaching the Community?

4.50 pm	Discussion

Room 2	COMMUNITY ENGAGEMENT AND STRATEGIC PARTNERSHIPS

3.20 pm	Jim Myhill General Manager, Corporate Services, City of Tea Tree Gully Jane Trotter General Manager of Corporate and Community Services, City of Burnside Engaging Local Communities - The Community Panel Project

3.50 pm	Roger Farley Director Strategic Communications, Office of Road Safety WA Road Safety Strategy - Widescale Community Consultation and Engagement

4.20 pm	Neil Doyle General Manager, Organisational Positioning and Stakeholder Relations, Department of Main Roads, Queensland The Roads Alliance - Building a Unique Partnership between Local and State Government

4.50 pm	Discussion

5.00 pm	CLOSE OF DAY 1 CONFERENCE

7.00 pm	CONFERENCE DINNER - THE LANGHAM HOTEL The Conference Dinner is supported by Regional Mediaworks

FRIDAY 11 SEPTEMBER 2009: CONFERENCE DAY 2


8.15 am	Registration

9.00 am	Roger James FAMI CPM Chairman, Australian Marketing Institute Conference Day 2 Welcome

	SOCIAL MARKETING AND FINANCIAL FORECAST

9.10 am	Dr Tom Carroll Director, Carroll Communications, Social Marketing and Research Consultants Social Marketing - Focussing on Effectiveness and Efficiency

9.50 am	Donna Van Beuren Director, TNS Social Research The Freedom from Fear Campaign - A Fresh Look at a Best Practice Social Marketing Campaign

10.20 am	Paul Clitheroe AM Executive Director, ipac Securities and Chairman of Australian Government Financial Literacy Board Economic Forecasting - The Current Financial Climate and Government Communications

11.00 am	MORNING TEA

	CRISIS COMMUNICATION AND RECOVERY - THE VICTORIAN BUSHFIRES

11.30 am	Louise Martin Director, Strategic Communication Branch, Department of Justice, Victoria Managing the Victorian Bushfire Communications

12.00pm	Toni Hetherington Editor In Chief, Leader Newspapers Media as a Communication Tool in the Crisis

12.30 pm	Discussion

12.40 pm	LUNCH

	MEDIA AND ADVERTISING UPDATE

2.00 pm	Anne Parsons Chief Executive Officer, MediaCom Predicting the Changing Media Landscape

2.45 pm	The Pitch - 3 Agencies Go Head to Head as they Pitch for your Campaign

3.15 pm	AFTERNOON TEA

3.30 pm	DEBATE: Free to Air Television is Dead! AFFIRMATIVE: The TV ad is dead as the leading media option... Greg Scealey Senior Account Manager, 3MP Martin McKinnon Managing Partner, Zenith Optimedia Andrew Hockley General Manager, Sales and Marketing, Herald Sun NEGATIVE: The TV ad is not dead, it is not even unwell... Anne Parsons Chief Executive Officer, Mediacom Russel Howcroft Chairman and Managing Director, George Patterson Y&R ADJUDICATOR: Darren Woolley Managing Director, Trinity P3

4.30 pm	CONFERENCE CLOSING

4.45 pm	CLOSING DRINKS

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Contact Information
For enquiries regarding this event including sponsorship opportunities please contact
Roxanne Ruscoe
Australian Marketing Institute
Events Manager
Tel: 02 6251 9482
Fax: 06 251 9179
Email: roxanne.ruscoe@ami.org.au

For Australian Marketing Institute membership,
or to join our mailing list for the
2009 Government Marketing and
Communications Conference
and registration assistance contact
Australian Marketing Institute
Tel: 1300 737 445
Fax: 1300 131 468
Email: events@ami.org.au

For information about the Australian Marketing Institute,
visit our website at www.ami.org.au

Event Sponsors
The AMI gratefully acknowledges the support of the following sponsors for this event:

Would you like to be a sponsor for this event?
Download the SPONSORSHIP PROSPECTUS (PDF 19kb)

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2009 Government Marketing and Communications Conference
Beware the Black Swan: Communicating in an Unpredictable World!
WEDNESDAY 9 - FRIDAY 11 SEPTEMBER | LANGHAM HOTEL, MELBOURNE
WELCOME PROGRAM SPEAKERS VENUE REGISTRATION
© 2009 Australian Marketing Institute Value Creation Through Marketing