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THURSDAY 30 JULY 2009
| 8.30 |
Registration |
| 9.00 |
Roger James
Chairman, Australian Marketing Institute
Forum Opening |
| 9.05 |
David Haigh
Chief Executive, Brand Finance PLC (London)
Setting the Scene: The Commercial Implications of the Forum |
| 9.20 |
Kevin Luscombe
Executive Chairman of Growth Solutions Group,
Board Member of APN News & Media and the Bayard Group
In Turbulent Times, Where to Cut and Where to Invest?
- Why cut marketing first?
- Protecting the brand.... and the bottom line
- Know what matters: what goes ‘on hold’, what just ‘goes’, and what must not
- Finding the upside opportunities?
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| 9.50 |
Michael Smith
Managing Director Consumer & Corporate Marketing Director, Optus
Perspectives from Both Sides of the Desk
- Different perspectives of an MD and marketing director
- Making the business case for brand investment
- Budget realities in a downturn
- Opportunities in the downturn and recovery period
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| 10.20 |
Panellists: Kevin Luscombe, Michael Smith, Professor
Mark Uncles,
David Haigh, Roger James
Facillitated Discussion |
| 10.40 |
Morning Tea |
| 11.00 |
Peter Maher
Group Head, Banking and Financial Services Group, Macquarie Bank
Unlocking New Earning Streams
- Ensuring that strategic planning creates rather than restricts opportunities
- Adjacency and extensions of the brand offer
- The role of new and evolving businesses at Macquarie Group
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| 11.30 |
Trevor Amery
Former Chairman, Subaru Australia
Brand Equity and Investment: The CEO’s Role
- The role of brands in corporate strategy
- Market conditions and budget determination
- Gaining market share with a tight budget
- Re-invigorating an underperforming brand
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| 12.00 |
Facilitated: Peter Maher, Trevor Amery, David Haigh, David Kent
Interactive Discussion |
| 12.20 |
Lunch |
| 1.30 |
Russel Howcroft
Managing Director, George Patterson Y&R Melbourne
The Brand Bubble – Maintaining Brand Energy
- Trends in consumer attitudes and brand value
- The consumer metamorphosis
- Brand decay or value growth
- Energised differentiation
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| 2.00 |
Anthony Roberts
Managing Director, Wine, Lion Nathan
Maintaining Luxury Brand Equity
- Luxury - tamed
- Building luxury brand equity in a softening market
- Consumer touchpoints in a fragmented industry
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| 2.30 |
Panellists: Russel Howcroft, Professor Adrian Payne,
Anthony Roberts, Lynn Wood,
David Haigh
Facilitated Discussion |
| 2.50 |
Afternoon Tea |
| 3.20 |
Lynn Wood
Chairman, Noni B Ltd, Non-Executive Director of GPT Funds Management, Member of the Foreign Investment Review Board
Customer Focus and Brand Equity in the Boardroom
- The board’s role in strategic marketing
- Tough markets demand an external focus
- Marketing Metrics in the boardroom
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| 3.50 |
David Haigh
Chief Executive, Brand Finance PLC (UK)
Tim Heberden
Managing Director, Brand Finance (Australia)
Stress Testing Brand Value and Marketing Investment
- Developing a robust business case
- Linking brand equity and financial performance
- Allocating a reduced budget
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| 4.30 |
Close of Forum |
| 4.45 |
Wine Tasting Presented by Lion Nathan Wines |
Return to top of the page
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“The Brand Finance Forum is the only event I ever
recommend to my senior colleagues, as they are always
brilliantly informative, bang up to date and provide
delegates with lots of useful actionable propositions.”
Malcolm McDonald, Emeritus Professor,
Cranfield University
and author of
Marketing Due Diligence
About Brand Finance
Brand Finance is an international leader in quantifying
and leveraging the value of intangible assets. We advise
organisations across a wide range of sectors on how to maximise
shareholder value through effective management of their intangible assets. Brand Finance was founded in 1996, and now
has offices in sixteen countries.
Our services complement and support each other, resulting in
an in-depth understanding of intangible assets from financial,
consumer and commercial perspectives:
- Valuation: We are an international leader in the field of intangible
asset valuation and transfer pricing.
- Analytics: We help companies quantify the return on marketing
investment and track brand performance with Brand Investment
Dashboards.
- Strategy: We use value-based marketing tools to enable management to allocate marketing resources to activities that
create the most value.
- Transactions: We help clients extract value from their intellectual
property through acquisitions, sales, licensing and structuring.
Brand Finance has worked with many of the world’s leading
brand owners. We also advise private equity companies,
investment banks, intellectual property lawyers and tax
authorities in Australia, the US and the UK.
Brand Finance (Australia) Pty Ltd
Level 7, 234 George Street
Sydney NSW 2000
Tel: +61 2 9252 3441
www.brandfinance.com
Specialist in adding intangible value
- Valuation
- Analytics
- Strategy
- Transactions
Amsterdam Bangalore Barcelona Colombo Dubai Geneva
Istanbul London Moscow New York Paris Sao Paulo
Singapore Sydney Toronto Zagreb
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Contact Information
For more information
regarding this event:
Australian Marketing Institute
Tel: 1300 737 445
Email events@ami.org.au
For information about the
Australian Marketing Institute visit www.ami.org.au |
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