The challenges to marketing during times of economic stringency are frequently magnified as budgets are subject to increased scrutiny and the need to demonstrate marketing’s contribution is more critical than ever.

The Australian Marketing Institute Annual Conference responds to these challenges and to the changing environment of more demanding consumers, evolving media, and the growth of marketing communications as a targeted dialogue rather than an undifferentiated fanfare.

As the Australian economy shows signs of gathering pace Value Creation Through Marketing will help prepare marketers for a marketing led recovery. It will present the latest thinking on a wide range of business and marketing topics, with strong emphasis on the ‘marketing value’ proposition and as a natural consequence, the trend to greater focus on measures of marketing effectiveness and accountability.

This conference will showcase marketing success and how to achieve it through best practice, effective implementation of new techniques and new communications,
and will present marketers who have succeeded and are happy to tell their story, including these outstanding keynote speakers:

		Rajendra K Srivastava Provost and Deputy President (Academic Affairs) Singapore Management University and Roberto C Goizueta Chair in e-Commerce and Marketing, Goizueta Business School, Emory University, USA
		Tony Palmer Senior Vice President and Chief Marketing Officer, Kimberly-Clark Corporation, USA
		Mark Ritson Visiting Associate Professor of Marketing at the Sloan School MIT, USA and Associate Professor of Marketing, Melbourne Business School

The Australian Marketing Institute proudly presents our annual conference for 2009 Value Creation Through Marketing.

Event Sponsors
The AMI gratefully acknowledges the support of the following sponsors for this event:

Sponsorship and Exhibitor Opportunities
For information about how you can become a sponsor or exhibitor for the
2009 Annual Conference please contact :
Roxanne Ruscoe, Australian Marketing Institute, Events Manager
Tel: 02 6251 9482 | Fax: 02 6251 9179 | Email: roxanne.ruscoe@ami.org.au