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Conference Program Day 1
WEDNESDAY 22 OCTOBER 2008
| 8.45 |
Roger James FAMI CPM
Chairman, Australian Marketing Institute |
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Conference Opening |
International Keynote Presentations
| 9.00 |
Professor David Reibstein
The William S. Woodside Professor and Professor of Marketing,
The Wharton School, University of Pennsylvania, US
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Linking Marketing to Financial Consequences:
Does Marketing Contribute to the Value of the Firm? |
| 9.40 |
Paul Alexander
Chief Executive Officer, Beyond Analysis, UK |
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Seeing the Future with a Rear View Mirror:
Connecting Consumer Research to Analysis and Historical Data
to Make Marketing Strategies more Robust |
| 10.40 |
Chris Richardson
Director, Access Economics |
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Forecasting the Economic Climate |
| 11.20 |
Michael Morrison
Department of Marketing, Monash University |
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The Power of Emotional Branding:
Connecting, Engaging and Exciting Consumers |
Concurrent Session Streams
Stream A: Green Marketing
| 1.00 |
Terence Jayeratnam
Director, Net Balance Foundation
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Assessing the Impact of Climate Change on Consumer
Behaviour: Just how Important is it to Consumer Decisions? |
| 1.30 |
Ben Summons
Group Marketing Manager - Premium Beer, Foster's Group |
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Launch of Cascade Green |
| 2.00 |
Michael Puls
Sustainability Marketing Manager, BP Australia
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Defining a Green Brand:
Balancing the Brand and Policy Principles |
| 2.30 |
Chris McLeod
Partner, Clayton Utz |
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Green Marketing:
The ACCC and your Competitors are Watching! |
Stream B: Marketing Best Practice
| 1.00 |
Peter Noble
Chief Executive Officer, Citrus
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Online Retailing |
| 1.30 |
Scott Johnson
Chief Marketing Officer, m.Net |
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Mobile Marketing |
| 2.00 |
John Cracknell
Head of Country, Walt Disney International - Australia and
New Zealand
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Managing Brands from the Inside Out:
The Disney Experience |
| 2.30 |
Craig Richards
General Manager Marketing, Bicycle Victoria |
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Improving the World through Marketing |
Afternoon Plenary Sessions
| 3.30 |
Ken Roberts
Director,
Forethought Research
Peter Coburn
Senior Marketing Manager,
AustralianSuper |
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Integrated Marketing: A Test Case Study from Australian Super |
| 4.15 |
Vincent Wijnen
Loyalty Account Manager,
Myer One
Catherine Graham
Head of Direct Strategy,
OgilvyOne |
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Developing a Successful Loyalty Program: Myer One |
| 5.00 |
Close of Day 1 Conference |
| 7.00 |
GALA AWARDS & PRESENTATION DINNER
MC: James O’Loghlin
Ballroom, Hilton on the Park, Melbourne
Dress Code: Lounge Suit or Black Tie |
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