Robert is the founder and Director of digital agency xCommunications. Previously Rob was Director of Sales for Australia and New Zealand at Premier Global Services and today xCommunication works as the exclusive agent for Premiere Global Services in the Queensland region. Rob’s extensive email and eMarketing client experience includes Flight Centre, Discovery Channel, Stella Resorts and Ticketek.

Ian is the Director of Local Area Marketing at Telstra Country Wide. His national team of 27 marketers last year spent over $19M on getting face to face with customers for a return of more that $72M in new revenue. Ian began his career as a salesman where he developed the love of being measured on results and has carried that habit into marketing and has been a senior manager for over 10 years. With the aid of a recent Telstra success story, through participation marketing tactics, Ian will discuss this relatively new form of marketing and share some of their key success factors.

Craig is CEO and founder of Devnet. He considers himself an entrepreneur, strong leader and Marketing Strategist and has over 20 year of sales, marketing and management experience in the IT/Internet arena. Craig will be sharing his insights into successful marketing in the 21st century. His cross-section of the development of the internet in marketing, practical tools and case studies will combine to give you a thorough understanding of how the internet and your marketing strategies can work together to achieve your goals today and tomorrow.

Prior to his appointment as General Manager of Digital Artists, Tim spent two years as head of new media and branded entertainment for Becker Entertainment working in the USA. In 2006 Tim also wrote a television special as a part of Tourism Australia’s 2006 advertising initiatives. In 1996 he launched the social forecasting and new media development firm Pophouse working with blue chip brands including Optus, Virgin, Fairfax and The Commonwealth Bank. His book Ideas Generation was published in 2001. As a Media Futures expert, Tim will be exploring the once-in-a-generation shift in media consumption that will have serious consequences for where and how you advertise in the future.

Rob joined George Patterson Y&R in December 2007 as Head of Digital for Brisbane. Rob has 14 years experience with planning and producing digital marketing and a diverse range of online content. Rob also spent 9 years as Director of New Media for LPGF.com, one of the UK’s leading digital agencies. Rob’s client experience extends across leading Australian and global brands including: Suncorp, Energex, Telstra, Queensland Rail, Stocklands, Rolls Royce, BMW, Honda, Fujifilm, Calvin Klein, Omega Watches & BBC. Rob will be presenting the topic of ‘key influencer’ and will discuss the importance of monitoring and targeting the right consumers within the online ecosystem, and applying the information successfully to the bands marketing mix.

Adam is responsible for the marketing activities of Nokia’s Multimedia business unit in Australia and New Zealand. This includes managing the Nokia Nseries sub-brand and Nokia Internet Services’ entire marketing mix and bringing Nokia’s expanding service offerings to life. Adam is also accountable for leading Nokia’s progressive global embrace of experiential based marketing strategies. His presentation will give significant and first hand advice on the importance of customer participation with technology brands through Nokia’s past and future initiatives.

Dimity Powell is currently the Client Strategist for the Austereo Network in the Brisbane Market. Her past positions include planner and media buyer for Global Media Group Mindshare, in Dublin, and O2Integration in Brisbane. Dimity is also current president of the Brisbane Advertising Association. Participation marketing has been occurring in the radio world for decades. Dimity will focus on how to listen to your customers and create a perfect platform for natural participation to occur with your brand.

Rob has 25 years experience in research and communications. Though moving to the dark side (advertising) early in his career, the roles were research/strategy based. After senior positions with McCann Erickson, Clemenger and Saatchi & Saatchi, he co-founded Bond Strohfeldt in 1990 with Grahame Bond (Aunty Jack). Robert will be discussing the use of events to create public participation while maintaining marketing goals.

Darren is currently Marketing Director with xCommunications. With over 20 years experience in IT and online consulting, Darren was General Manager at Glass Onion and has had Program Management positions with early internet pioneers Spike and Sapient. Darren’s experience has led him to head major website development projects for clients including ABC, Centrelink, Gold Coast Tourism, KFC, Walt Disney, Toyota and AMP.

Tony is currently the director of marketing for online pioneer ninemsn. Tony joined the ninemsn team after five successful years as Marketing Director at PepsiCo Australia, where he took part in the local innovation of leading trade marks such as Pepsi and Gatorade. In this competitive and fast paced environment Tony helped pioneer Pepsi’s outdoor media strategy and was at the forefront of re-positioning the Pepsi Max brand.

Grant is a Senior Marketing Strategist for George P Johnson Australia and has over 20 years experience in advertising and experience marketing. Grant joined George P. Johnson Australia in 1998 and working with clients including Hyundai, VMWare and Nokia, and leads a team of marketing strategists in the Asia Pacific region focused on global client IBM. Grant’s presentation will focus on the use of Experience Marketing to help you build and maintain connections with your audience.

Register for the 2008 Summit

To access ONLINE REGISTRATION
CLICK HERE

For all other registration information
CLICK HERE

Conference Brochure [PDF 823kb]
CLICK HERE

Dr Peter Hubbard,
Creative Director, AFA
Cut Through Creative

Zeynep Roberts,
Director, Nine Dots Marketing
A Brand is more than a Product

Sponsor Information

The Australian Marketing Institute gratefully acknowledges the support of sponsors for the 2008 Queensland Marketing Summit.

Queensland University of Technology, Aquent, Premiere Global Services, Inoxcrom, Australia Post, Regional Radio Works, Arid Zone, Austereo
Red PR, Devnet

Supporters:
WebCentral, Select AV, Peppers Spicers, Peppers Hidden Vale, AFA, AFA Ad School, Nine Dots Marketing