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Program
Updated: 11 Feb 2008
THURSDAY 27 MARCH 2008
9.00 AM -
12.30 PM |
HALF-DAY WORKSHOP:
Cut Through Creative
see details at right column |
| 12.30 PM |
LUNCH |
1.30 PM -
5.00 PM |
HALF-DAY WORKSHOP:
A Brand is more than a Product
see details at right column |
FRIDAY 28 MARCH 2008
| 8.30 AM |
REGISTRATION & ARRIVAL |
9.00 AM |
SUMMIT OPENING
Jason Greenhalgh, Chair,
Australian Marketing Institute
2008 Queensland Marketing Summit |
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OPENING KEYNOTE PRESENTATIONS |
| 9.10 AM |
Grant Whitehouse
Senior Marketing Strategist, George P Johnson
Empowering Audiences to Look your Brand in the Eye |
9.55 AM |
Tony Thomas
Director of Marketing, ninemsn
Brands Under Attack
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10.40 AM |
MORNING TEA |
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MORNING PLENARY SESSIONS |
11.00 AM |
Dimity Powell
Client Strategist, Austereo
Radio: Driving Consumers to a Brand Experience
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11.30 AM |
Tim Flattery
Managing Director, Digital Artists
Media Consumption Shift |
| 12.00 PM |
Craig Deveson
CEO, Devnet
21st Century Marketing - Moving Offline to Online |
12.30 PM |
LUNCH |
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CONCURRENT STREAM SESSIONS |
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ROOM 1: DIGITAL MARKETING |
1.45 PM |
Rob Hudson
Head of Digital, George Patterson Y&R
Blog-Monitoring IP Tools for Tracking Real Time Consumer Participation |
2.20 PM |
Robert Bell, Director
Darren Sutton, Managing Director,
xCommunication
From Permission to Participation |
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ROOM 2: PUBLIC SECTOR PARTICIPATION MARKETING |
| 1.45 PM |
Robert Strohfeldt
Associate Director, Nielsen
TBC |
| 2.20 PM |
Nikki Accornero
General Manager, Rowland
Becoming Engaged… to your Stakeholders |
3.00 PM |
AFTERNOON TEA |
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AFTERNOON PLENARY SESSIONS |
| 3.20 PM |
Ian Clark
Director Local Area Marketing, Telstra Worldwide
Measuring the Brand Experience |
| 3.50 PM |
Adam Johnson
Multimedia Marketing Manager, Nokia
Participation and Technology: A Two Way Street |
| 4.20 PM |
PANEL DISCUSSION
Participation Marketing's Effect on the Marketing Industry
The panel will include:
Amanda Newbery, PRIA
Shane Mathews, AMI
Sarah Richardson, ADMA
Michael Gardiner, AMSRS
Michael Burke, AIMIA
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| 4.50 PM |
SUMMIT CLOSES
Closing Comments from the Chair and QLD President |
| 5.00 PM |
NETWORKING COCKTAILS |
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Register for the 2008 Summit
To access ONLINE REGISTRATION
CLICK HERE
For all other registration information
CLICK HERE
Conference Brochure [PDF 823kb]
CLICK HERE
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Half-Day Workshops
THURSDAY 27 MARCH 2008
9.00 AM - 12.30 PM
Cut Through Creative
Peter Hubbard,
Creative Director, AFA
[Registration at 8:30 AM]
CLICK HERE for more Information
12.30 PM - 1.30 PM LUNCH
1.30 PM - 5.00 PM
A Brand is more than a Product
Zeynep Roberts,
Creative Director, Nine Dots Marketing
[Registration at 1.00 PM]
CLICK HERE for more Information
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Contact Information
For more information
regarding this event:
Louise Marron
Australian Marketing Institute
Queensland Events Manager
Tel: 07 5535 0752
Fax: 07 5520 2452
Email qld@ami.org.au
For information about the
Australian Marketing Institute visit www.ami.org.au |
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Sponsor Information
The Australian Marketing Institute gratefully acknowledges the support of sponsors for the 2008 Queensland Marketing Summit.
Queensland University of Technology,
Aquent,
Premiere Global Services,
Inoxcrom,
Australia Post,
Regional Radio Works,
Arid Zone,
Austereo
Red PR,
Devnet
Supporters:
WebCentral,
Select AV,
Peppers Spicers,
Peppers Hidden Vale,
AFA,
AFA Ad School,
Nine Dots Marketing |
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