Welcome
The 6th Consecutive Marketing Summit will focus on Participation Marketing and is sure to be one of our most relevant and informative conferences to date. Outstanding presenters will provide intellectual, professional, and real world knowledge that is mandatory for your success today and in the future.
Participation Marketing: is it a fad, is it here to stay or is it the holy grail of marketing? Is it simply an extension of Experiential, Loyalty or Nurture marketing? Either way Participation Marketing is happening all around us. More and more brands are giving customers the opportunity to self serve when and where they choose.
Direct interaction with people in a personal environment connects them with brands in personally relevant and memorable ways. Building relationships and engaging consumers needs to be a focal point for every marketer and is the core of Participation Marketing. After all, the ability to have customers relate to, communicate with, and allow your brands into their lives is a marketer’s ultimate goal.
There is no denying that the consumer has the power to make or break a campaign, program, product or service. But what if we give them control? They might just be the best customer evangelist your brand could ever have. However, this means marketers need to let go of the reins, and allow the customer to use the brand the way they choose. It seems that the tide may truly be turning from push to pull marketing.
The 2008 Marketing Summit will examine the issue of Participation Marketing and provide you with the knowledge and confidence to develop strategies that lead to modern marketing success.
We look forward to welcoming you back to Brisbane for the 6th Annual AMI Marketing Summit as we continue to open your mind to the future. |
