Penny Burke
Director, Essence Communications

Penny Burke is the Director of Essence Communications and has worked in the field of marketing and advertising for over 20 years. Her experience crosses a range of sectors from traditional packaged goods to services, retail and social marketing and has led her to be a true thought leader on the topic of Commitment. She recently published her first book Forced Focus – the Essence of Attracting and Retaining the Best People, which explores how to create a workplace brand that truly
encourages the best employees to commit.

David Chalke
AustraliaSCAN

David Chalke is one of Australia’s leading social analysts. Working with AustraliaSCAN, the annual monitor of cultural change, David advises governments and businesses on the shifting sands of the mood of the public and the impact of this on the formulation of effective public policy and business strategy. David is a frequent speaker at National and International conferences, a regular social commentator and an occasional columnist.

Charlie Cochrane
Director, Ethnography Australia

Charlie Cochrane has over 20 years experience in research, marketing and advertising in both the UK and Australia. He has a degree in anthropology from Cambridge University, and has completed training in psychology for professionals working with groups and individuals at Spectrum in London. He has conducted ethnographic research projects for a wide range of clients including Channel 7 about the role of the 6 o’clock news, the RTA about young drivers and the risks they take, and Jim Beam about bourbon drinking behaviour.

Paul Fishlock
Executive Creative Director and Chairman, The Campaign Palace

Paul Fishlock is probably the world’s leading and most prolific advertising creative on tobacco control. From the original ‘Every cigarette is doing you damage’ in 1997 to more recent campaigns such as mouth cancer, gangrene, emphysema, if smoking was a friend etc, he has written most of Australia’s memorable anti-smoking work, which is recognised worldwide as some the most effective ever. In a distinguished advertising career he also built his own agency (BMF) into Australia’s largest independent agency and he is currently Executive Creative Director/Chairman of The Campaign Palace.

Paul Gardner AFAMI CPM
Chairman, Grey Group Australia

Paul Gardner is Australian Group Chairman of Grey Global Group as well as part of the Asia Pacific Operating Group for Grey. Outside of Grey, Paul is the Chairman of the Malthouse Theatre. He is a former Director of both Open Family and International All Sports Limited and a past Chairman of the Royal Melbourne Institute of Technology’s Advertising Industry Advisory Committee. Paul holds a Bachelor of Business degree from Monash University and a Certificate of Securities from the Melbourne Stock Exchange.

Mark McCrindle
Social Researcher, McCrindle Research

Mark McCrindle was trained as a Psychologist and his research into the emerging global generations is now recognised internationally. Mark is a Social Researcher and he is accredited with the Industry’s highest accreditation Qualified Practising Market Researcher. He is the Director of McCrindle Research which counts amongst its clients over 50 ultinational
organisations and 100 of Australia’s largest corporations. His highly regarded research and reports into the changing times and emerging trends have developed his reputation as a futurist, demographer and a social commentator.

Harold Mitchell AO
Executive Chairman, Mitchell Communication Group

Harold Mitchell is Executive Chairman of Mitchell Communication Group, the largest media agency in Australia. He has a large number of community roles including Board Member of Opera Australia Council and Vice Chairman of CARE Australia Corporate Council. In December 2000 he launched the Harold Mitchell Foundation. This is a philanthropic foundation to distribute funds between Health and the Arts. In January 2004 he was awarded the Officer of the Order of Australia for his services as a benefactor and fundraiser in support of artistic and cultural endeavour.

Gill Walker AMAMI CPM
Director, Evergreen Communications

Gill Walker is a director of Evergreen Marketing Communications, the first advertising agency in Australia and New Zealand dedicated to building campaigns that motivate and resonate with boomers and seniors. Before founding Evergreen in 2003 Gill was Managing Director
for Sudler & Hennessey Australia (part of the WPP Group of companies) and also worked internationally with McCann Erickson. Gill is an internationally recognised speaker and a guest lecturer for the Masters of Advertising program at RMIT University.

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