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Workshop Program
Pre-Conference Workshop: Wednesday 3 September 2008
Employer Branding: Recruiting & Retaining Staff in the Public Sector
The collision of the skills shortage and the emergence of Generation Y have had a significant impact on the Australian labour market. But this
collision has also brought some clear opportunities for public service professions seeking to attract the best and brightest talent.
This pre-conference workshop has been developed to assist agencies navigate the changing labour market and to attract and retain the best
staff. It is relevant for both communications and human resources specialists.
The workshop program includes presentations from some of the country’s leading experts in employer branding and recruitment advertising.
It will be facilitated by social researcher Mark McCrindle and will help you address the labour changes you are facing now and in the future.
| 9.30 |
Registration |
| 10.00 |
Mark McCrindle
Social Researcher, McCrindle Research |
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Introduction by the workshop facilitator |
| 10.15 |
Penny Burke
Director, Essence Communications
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Employer Branding
Penny Burke is one of the country’s leading experts in employer branding. She believes
that true success lies in the ability to deliver functional benefits, but more importantly,
an inspiring emotional promise. Penny will explore how to create a workplace brand
that will build greater commitment to both attract and retain the best staff. |
| 10.45 |
Jason Dunstone
Managing Director, Square Holes
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Workplace Retention: Make it work for you
Square Holes recently worked with SA Great and the Australian Institute of
Management (AIM) on research to gain deeper insight and actionable directions
for employers on the needs of young professionals. The research included targeted
focus groups and a survey of 800 South Australian employees aged under 40. In his
presentation, Jason Dunstone will present some of the findings of this research and the
implications for agencies in other states trying to retain and entice good staff. |
| 11.15 |
James Wiggins
Head of Employer Branding, tmp worldwide
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Recruitment: Campaign Strategies
How are employers using advertising, media/channel and creative strategies to present
their brands and influence their audiences’ perceptions? James Wiggins is head of
Employer Branding at tmp worldwide, the largest employer branding practice in the
APAC region. He believes that good recruitment campaigns aren’t simply about listing
vacancies, but involve a more creative communications strategy. James will explore
different strategies to attract and retain the best staff and will give you practical tips to
use in your campaigns. |
| 11.45 |
Discussion |
| 12.15 |
Lunch |
Workshop Panel
| 1.00 |
Catherine Bridgland
Project Manager, SA Health
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SA Health Sector Recruitment Marketing Project
SA Health is addressing its staffing issues by bringing separate health organisations
into a unified recruitment effort. Hear how SA Health has developed a whole of
sector website and phone line, as well as tactical advertising campaigns to address
specific needs. |
| 1.20 |
Jacquie Finlayson
Small Business Development Corporation, WA
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‘Go West Now’ Campaign
The WA Government’s ‘Go West Now’ initiative was launched in 2006 to address
the state’s growing shortage of skilled workers. Find out how the campaign was
developed in an exceptionally short time frame to attract skilled workers from
interstate and overseas. |
| 1.40 |
Trudi Angwin
Assistant Director, Professional Development, WA Police
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Joint Security Campaign
With WA in the grip of a labour-intensive, high paying and seemingly never-ending
resources boom, one of Trudi Angwin’s major challenges has been to turn around the
waning levels of attraction to the WA Police. Hear how Trudi has met this challenge
head on to a point where WA Police no longer have a recruitment deficit. |
| 2.00 |
Discussion |
| 4.00 |
Workshop Closes |
Return to top of the page
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Program At A Glance
Pre-Conference Workshop:
Wednesday 3 September 2008
Employer Branding: Recruiting & Retaining Staff in the Public Sector
| 9.30 |
Registration |
| 10.00 |
Mark McCrindle
Social Researcher, McCrindle Research |
10.15 |
Penny Burke
Director, Essence Communications
Employer Branding |
| 10.45 |
Jason Dunstone
Managing Director, Square Holes
Workplace Retention: Make it work for you |
11.15 |
James Wiggins
Head of Employer Branding, tmp worldwide
Recruitment: Campaign Strategies |
11.45 |
Discussion |
12.15 |
Lunch |
Workshop Panel
1.00 |
Catherine Bridgland
Project Manager, SA Health
SA Health Sector Recruitment Marketing Project |
| 1.20 |
Jacquie Finlayson
Small Business Development Corporation, WA
‘Go West Now’ Campaign |
1.40 |
Trudi Angwin
Professional Development, WA Police
Joint Security Campaign
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2.00 |
Discussion |
4.00 |
Workshop Closes |
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Contact Information
For more information
regarding this event or to join our mailing list:
Australian Marketing Institute
Tel: 1300 737 445
Fax: 1300 131 468
Email: government@ami.org.au
For information about the
Australian Marketing Institute visit www.ami.org.au |
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Registration Information
To access ONLINE REGISTRATION
CLICK HERE
For all other registration information
CLICK HERE
To download the conference brochure [582kb]
CLICK HERE
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