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Conference Program Day 2
Conference Day 2: Friday 5 September 2008
The Future of Media
| 8.30 |
Registration |
| 8.45 |
Roger James FAMI CPM
Chairman, Australian Marketing Institute |
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Conference Opening Day 2 |
Keynote Presentations
| 9.00 |
Mark McCrindle
Social Researcher, McCrindle Research
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A Snapshot of Changing Media Consumption Trends
Mark McCrindle will draw on his research into the shifting demographics of Australian
households to provide us with a better understanding of the emerging trends in media
consumption and the implications for government communications campaigns. |
| 9.40 |
Harold Mitchell AO
Executive Chairman, Mitchell Communication
Group
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The Future of Media Buying in Australia
Harold Mitchell will share his insights into the changing media environment and what
the future holds for media buying. |
| 10.20 |
Morning Tea |
Media Toolkit
| 10.30 |
Peter Rubinstein AMAMI
Chief Executive Officer, Radiowise Media
Networks
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Radio: it’s about the content, stupid
Peter Rubinstein will give you practical tips to help get your message across on radio
and how you can hold your audience’s attention. |
| 11.00 |
Michael Dove
Originisinfo
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Using Name Analysis to Achieve Positive Outcomes in Service Provision to
CALD Communities
Michael Dove will present case studies from Australia and the UK indicating how name
analysis has assisted campaigns to promote behavioural change and achieve significant
efficiencies in service delivery. |
| 11.30 |
John Edwards
Director, Ad.IQ
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Mobile Response Services
John Edwards will reference recent government campaigns to show how Ad.IQ can
deliver sophisticated multi-channel services to optimise response across SMS, mobile
internet and voice channels. |
| 12.00 |
Helen Willoughby
Chief Executive Officer, Outdoor Media
Association
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Outdoor Advertising: Maximising the Effectiveness of Outdoor Media
The Outdoor Media Association (OMA) is developing the first industry-wide
Measurement of Outdoor Visibility and Exposure (MOVE) and will provide outdoor
media operators and media buyers with an innovative, web-based tool for determining
the reach and frequency of advertising campaigns. OMA CEO Helen Willoughby will
outline the key aspects of MOVE and demonstrate how you can get better value from
your investment in outdoor media. |
| 12.30 |
News Limited Community Newspapers
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The Role of Community in the Media
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| 12.40 |
Lunch |
Expert Panel: Navigating Media Landscape
| 1.45 |
John Sintras
Chief Executive Officer, Starcom MediaVest
Group
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John Sintras oversees an organisation of over 200 communications specialists and
works with many of Australia’s leading companies including Suncorp Group, General
Motors, Sony Group, Mars/MasterFoods, Dairy Farmers, Virgin Money, Network Ten,
Subaru, AAPT, Metcash, Government of SA and BankWest. John also sits on several
boards including the Australian Association of National Advertisers (AANA) and the
Advertising Standards Bureau. |
| 2.05 |
Anne Parsons
Chief Executive Officer, MediaCom
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Anne Parsons was appointed CEO of MediaCom in 2008. MediaCom is one of the
world’s great media brands and Anne has worked on multinationals exporting
MediaCom’s strategy initiatives to Asia and the UK. Anne is a regular speaker and
writer on industry issues. |
| 2.25 |
Karim Temsamani
General Manager, Google Australia
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Karim Temsamani has extensive media experience in Australia and overseas. Prior
to joining Google at the end of last year, Karim was with Fairfax Media where he was
Director of Fairfax General Magazines and Commercial Director for Newspapers.
He has also held positions at Who Weekly, and in Hong Kong and Korea. |
| 2.45 |
Discussion |
Debate: The Internet is the Answer to All Our Dreams!
| 3.00 |
Adjudicator:
Darren Woolley, Trinity P3 |
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The Internet is the Answer to All our Dreams!
Digital Marketing is often touted as the solution for all media needs. But is it really
the answer to all of our dreams and what is the future of print in the new media mix?
Join some of the leading minds in the media industry for a lively debate on the future
media mix. |
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Affirmative:
John Sintras, Starcom MediaVest Group
Simon Corbett, Naked
Belinda Rowe, Zenith Optimedia
Negative:
Anne Parsons, MediaCom
Andrew Hockley, Herald & Weekly Times
Paul Fishlock, The Campaign Palace |
| 4.30 |
Close of Conference |
| 4.30 |
Networking Drinks |
Return to top of the page
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Program At A Glance
Conference Day 2:
Friday 5 September 2008
The Future of Media
| 9.30 |
Registration |
| 10.00 |
Roger James
Chairman, Australian Marketing Institute |
Keynote Presentations
| 10.00 |
Mark McCrindle
Social Researcher, McCrindle Research
A Snapshot of Changing Media Consumption Trends |
10.15 |
Harold Mitchell AO
Executive Chairman, Mitchell Communication
Group
The Future of Media Buying in Australia |
10.20 |
Morning Tea |
Media Toolkit
| 10.30 |
Peter Rubinstein
Chief Executive Officer, Radiowise Media
Networks
Radio: it’s about the content, stupid |
11.00 |
Michael Dove
Originisinfo
Using Name Analysis to Achieve Positive Outcomes in Service Provision to
CALD Communities |
11.30 |
John Edwards
Director, Ad.IQ
Mobile Response Services |
| 12.00 |
Helen Willoughby
Chief Executive Officer, Outdoor Media
Association
Outdoor Advertising: Maximising the Effectiveness of Outdoor Media |
| 12.30 |
Lunch |
Expert Panel
Navigating the Media Landscape
| 1.30 |
John Sintras
Chief Executive Officer, Starcom MediaVest
Group |
1.50 |
Anne Parsons
Chief Executive Officer, MediaCom |
2.10 |
Karim Temsamani
General Manager, Google Australia |
| 2.30 |
Discussion |
Debate
The Internet is the Answer
to All our Dreams!
| 3.00 |
Adjudicator:
Darren Woolley, Trinity P3 |
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Affirmative:
John Sintras, Starcom MediaVest Group
Simon Corbett, Naked
Belinda Rowe, Zenith Optimedia |
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Negative:
Anne Parsons, MediaCom
Andrew Hockley, Herald & Weekly Times
Paul Fishlock, The Campaign Palace |
| 4.30 |
Close of Conference |
| 4.30 |
Newtworking Drinks |
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Contact Information
For more information
regarding this event or to join our mailing list:
Australian Marketing Institute
Tel: 1300 737 445
Fax: 1300 131 468
Email: government@ami.org.au
For information about the
Australian Marketing Institute visit www.ami.org.au |
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Registration Information
To access ONLINE REGISTRATION
CLICK HERE
For all other registration information
CLICK HERE
To download the conference brochure [582kb]
CLICK HERE
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