
WELCOME	SPEAKERS	PROGRAM	REGISTRATION INFORMATION

Program

TUESDAY 5 AUGUST 2008

8.30 - 8.45	Registration
8.45 - 9.00	Roger James Chairman, Australian Marketing Institute	Forum Opening
	Tim Heberden Managing Director, Brand Finance Forum	Introduction from the Conference Chair: Australia’s Performance in the World of Intangibles

Managing Brands for Value

9.00 - 9.40	David Wheldon Global Director of Brand, Vodafone Group	Leveraging a Global Brand
9.40 - 10.20	Angus McKay Chief Financial Officer, Foster’s Group	The CFO’s Role in Brand Management
10.20 - 10.40	Panel	Q & A
10.40 - 11.00	Morning Tea

Maximising Customer Value

11.00 - 11.40	Professor Adrian Payne University of New South Wales and Cranfield University, UK	A Practical Guide to Maximising Customer Lifetime Value
11.40 - 12.20	Professor Don Schultz Northwestern University, USA	Determining Customer Value: Forms and Formats
12.20 - 12.35	Panel	Q & A
12.35 - 1.30	Lunch

Leveraging Intangibles Through Transactions

1.30 - 2.10	Anthony Kerwick Managing Director, Pacific Equity Partners	Private Equity’s View
2.10 - 3.00	David Haigh Chief Executive, Brand Finance PLC (London)	Identifying and Exploiting Hidden Value
3.00 - 3.10	Panel	Q & A
3.10 - 3.30	Afternoon Tea

What the Board and Investors Need to Know

3.30 - 3.40	Richard F E Warburton AO Company Director	Session Introduction
3.40 - 4.10	Naseema Sparks Director, Blackmores Ltd and Mitchell Communication Group	Bringing Marketing Assets into the Boardroom
4.10 - 4.40	Mark Gell Global Head of Strategic Marketing and Communications, Lend Lease Corporation	Investor Relations Perspective
4.40 - 4.50	Rohan Gallagher Managing Director, Credit Suisse Equities	The Analyst’s Perspective
4.50 - 5.30	Panel Discussion led by Richard Warburton	Q & A
5.30	Conference Chair	Forum Closing
	Networking Drinks

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“The Brand Finance Forum is the only event I ever recommend to my senior colleagues, as they are always brilliantly informative, bang up to date and provide delegates with lots of useful actionable propositions.”

Malcolm McDonald, Emeritus Professor,
Cranfield University and author of
Marketing Due Diligence

About Brand Finance
Brand Finance is an international leader in quantifying and leveraging the value of intangible assets. We advise organisations across a wide range of sectors on how to maximise shareholder value through effective management of their intangible assets. Brand Finance was founded in 1996, and now has offices in sixteen countries.

Our services complement and support each other, resulting in an in-depth understanding of intangible assets from financial, consumer and commercial perspectives:

Valuation: We are an international leader in the field of intangible asset valuation and transfer pricing.
Analytics: We help companies quantify the return on marketing investment and track brand performance with Brand Investment Dashboards.
Strategy: We use value-based marketing tools to enable management to allocate marketing resources to activities that create the most value.
Transactions: We help clients extract value from their intellectual property through acquisitions, sales, licensing and structuring.

Brand Finance has worked with many of the world’s leading brand owners. We also advise private equity companies, investment banks, intellectual property lawyers and tax authorities in Australia, the US and the UK.

Brand Finance (Australia) Pty Ltd
Level 7, 234 George Street
Sydney NSW 2000
Tel: +61 2 9252 3441
www.brandfinance.com

Specialist in adding intangible value
+ Valuation + Analytics + Strategy + Transactions
Amsterdam Bangalore Barcelona Colombo Dubai Geneva Istanbul London Moscow New York Paris Sao Paulo Singapore Sydney Toronto Zagreb

Contact Information

For more information regarding this event:
Australian Marketing Institute
Tel: 1300 737 445
Email events@ami.org.au

For information about the
Australian Marketing Institute visit www.ami.org.au

Registration Information

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Conference Brochure [PDF 516kb]
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