Welcome

The value of many companies is largely comprised of marketing assets. They are crucial to generating demand, and can be pivotal to transactions, investor relations, financial reporting and tax. The creation and protection of brand, reputation and customer value requires co-ordinated input from senior executives in all of these disciplines.

• CFOs are faced with impairment risks as well as transfer pricing and structured finance considerations that require an understanding of marketing assets
  
  
• It is essential that marketers are aware of the full range of opportunities and risks facing marketing assets, if they are to participate in corporate strategy
  
  
• Deal makers increasingly need to gauge the value potential of intangible assets in assessing the viability of a transaction.

The Australian Marketing Institute - Brand Finance Forum™ brings together a unique combination of speakers to explore how the value of marketing assets can be protected and leveraged. The event flows from the Brand Finance Forum™ that has been held at the London Stock Exchange since 2004.

Both your finance and marketing teams will benefit from attending the Brand Finance Forum™. Delegates will have the opportunity for discussion with the panel of internationally recognised speakers.

We look forward to joining you at the Forum in August to ensure you are leveraging your marketing assets.

		Roger James FAMI CPM Chairman, Australian Marketing Institute				Tim Heberden AFAMI CPM Managing Director, Brand Finance (Australia)

	“I can make a whole lot more money skilfully managing intangible assets than managing tangible assets.” Warren Buffet, CEO Berkshire Hathaway
	Brand Finance’s study of the 25 leading stock markets, covering 99% of global listed value, highlights the importance of intangible assets. Effective management of brands and other intangibles is critical to business performance and value creation.
	Intangibles 66%
	Net Tangible Assets 34%

“Understanding the role of the brand in the generation of profit is vital to all businesses. The Brand Finance Forum helped to create a
breakthrough for my company.”

Raoul Pinnell, Former Chairman,
Shell Brands International AG

Contact Information

For more information regarding this event:
Australian Marketing Institute
Tel: 1300 737 445
Email events@ami.org.au

For information about the
Australian Marketing Institute visit www.ami.org.au