W E L C O M E

The Australian Marketing Institute Queensland Marketing Summit is now in its 5th consecutive year. The 2007 conference will again maintain and extend it's focus on outstanding presenters, value-added educational and professional development content and a productive networking environment for marketing and management professionals.

On a daily basis we read of super brand set members moving to new media. We have been hearing the arguments for new media and read the statistics that show the shift in the allocation of marketing spend.

As professional marketers the single biggest issue facing our industry today concerns the appropriate use of the media to create engaging relationships with our customers. Choice is a word often used to describe the plethora of media that is available to consumers and marketers and it is this variety combined with the rapid evolution of the digital world that makes defining an appropriate mix of marketing activities so difficult.

The 2007 Queensland Marketing Summit will examine the issue of relevant media and explore approaches for winning the integration of old and new media to win the customer engagement battle.

We look forward to welcoming you back to Brisbane for the 5th Annual AMI Queensland Marketing Summit.