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P R O G R A M
WED 8 AUGUST 2007
1.30 PM -
5.00 PM |
PRE CONFERENCE WORKSHOP
see details at right column |
| 6.30 PM |
PRE-REGISTRATION & NETWORKING DRINKS |
THU 9 AUGUST 2007
| 8.30 AM |
REGISTRATION & ARRIVAL |
9.00 AM |
CONFERENCE OPENING
Andrew Hockley, Chair,
Australian Marketing Institute
2007 Government Marketing Conference |
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OPENING KEYNOTE PRESENTATIONS |
| 9.10 AM |
Paul Gardner, Group Chairman, Grey Worldwide
Eye on Australia 2007: The Seven Deadly Marketing Sins |
9.50 AM |
Peter Thompson, Broadcaster
How Leaders Communicate - Strategies for Creating Change |
10.40 AM |
MORNING TEA |
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KEYNOTE SESSIONS: MEDIA AND MARKETING |
11.00 AM |
Joe Talcott, Marketing Director, News Limited
Beyond McLuhan: A New Model for Media, Marketers and Agencies
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11.45 AM |
Tim Flattery, Director of Content, Mitchell Media |
12.30 PM |
LUNCH |
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PLENARY SESSIONS: SOCIAL MARKETING |
| 1.40 PM |
Bill Shannon, Managing Director, Shannon 's Way |
| 2.20 PM |
Jane Willis, Manager Marketing & Communications, Department of Local Government, Planning, Sport and Recreation and Queensland
Dr Amanda Lee, Department of Health, Queensland
Motivating and supporting behavioural change - a multi agency approach to getting Queenslanders to eat well and be active. |
3.00 PM |
AFTERNOON TEA |
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CONCURRENT STREAM SESSIONS |
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STREAM A: EMPLOYER BRANDING |
3.30 PM |
Penny Burke, Director, Essence Communications
Why Condoms Don't Come In Size Small - The Essence of Attracting and Retaining the Best People |
4.15 PM |
Simon Rowe, Chandler Macleod
Employer of Choice - A Reality Cheque |
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STREAM B: NICHE MARKETING |
| 3.30 PM |
Linda McGregor, All About Eve
Marketing to Women |
| 4.15 PM |
Peter Todaro, director, Multicultural Health Communication Services
Communication and Marketing among CALD Communities |
5.00 PM |
CLOSE OF DAY ONE |
7.00 PM |
PRE-CONFERENCE DRINKS |
| 7.30 PM |
CONFERENCE DINNER & ENTERTAINMENT |
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FRI 10 AUGUST 2007
9.15 AM |
OPENING COMMENTS
Andrew Hockley, Chair, Australian Marketing Institute
2007 Government Marketing Conference |
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KEYNOTE PRESENTATIONS |
| 9.15 AM |
Anne Parsons, CEO, Mediacom
Current Media Landscape & Implications for Media-Buying |
10.00 AM |
Paul Vittles, Director, Urbis Keys Young
Developing an Innovation and Engagement Culture
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10.45 AM |
MORNING TEA |
11.15 AM |
Dae Levine, Manager - Essential Research, Essential Media Communications
10 Steps to Community Engagement |
12.00 PM |
Rodney Bloom, Commercial & Strategy Director, Deloitte
Towards "One Government" - Unifying the Government Online Experience |
12.40 PM |
LUNCH |
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PLENARY SESSIONS |
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SOCIAL MARKETING & MARKETING TOOLS |
| 1.50 PM |
Roger Farley, Director of Communications, Office of Road Safety, WA
Road Safety Campaigns - Linking research, media strategists and creative agencies to maximise your results: The Road Safety Experience |
| 2.30 PM |
David Stanley, CEO, Convenience Advertising
Narrowcast Advertising - Measuring the effectiveness of highly targeted public health campaigns |
| 3.10 PM |
John Edwards, Director, TXT4
Mobile response: Using the mobile channel to maximise accessibility and accountability of government advertising |
3.50 PM |
CLOSING COMMENTS
Andrew Hockley, Chair, Australian Marketing Institute
2007 Government Marketing Conference |
4.00 PM |
CONFERENCE CLOSES AND POST-CONFERENCE DRINKS |
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WORKSHOP WED 8 AUGUST 2007
1:30 - 5:00 PM
WATER: THE COMMUNICATIONS IMPLICATIONS OF CURRENT WATER ISSUES AND STRATEGIES FOR CHANGE
This interactive workshop will bring together communication specialists from all tiers of government to share information and strategies for addressing the current issues related to water management across the nation.
This will be a facilitated session in which a panel of key communications and policy staff from across the country will present a snapshot of what's worked and what hasn't in their water campaigns. Panellists will bring relevant communication collateral and TVCs.
Workshop delegates will then be asked to join in the discussion to meet the following aims:
• Establish greater dialogue between State, Local and Federal government
• Share relevant information and resources with other states
• Facilitate an ongoing network between different regions and levels of government
Facilitator:
Jeremy Lasek, Executive Director, Arts, Communications, Events & Protocol, ACT
Panelists:
Erica Chalker, Manager, Strategic Communications, Department of the Premier & Cabinet, SA
Kim Evans, Secretary, Department of Primary Industry & Water, TAS
David Hatt, Executive Director Policy, Department of Premier and Cabinet, WA
Kelly Westel, Manager Stakeholder Relations, SA Water
For more information
regarding this event:
Australian Marketing Institute
Tel: 1300 737 445
Fax: 1300 131 468
Email government@ami.org.au
For information about the
Australian Marketing Institute visit www.ami.org.au
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