W E L C O M E

Much is changing in the world of marketing. The old orthodoxies are being questioned; traditions of 50 years of media practice are being stealthily challenged by new media, media fragmentation and consumers who are hard to reach and harder to convince. There is also much greater emphasis now on accountability and performance measurement.

The AMI is delighted to present our annual conference, Marketing's New Life, which brings together leading business thinkers to examine the challenges and opportunities that marketers now face.

Topics to be covered include:

• Social Web: Challenges and Opportunities for Data Driven Marketing
  
• Traditional vs Non-Traditional Advertising
  
• The Role of New Media in Business
  
• Building Blocks to Marketing Measurement Effectiveness
  
• CSR and its Impact on Your Organisation's Bottom Line
  
• Brand Revitalisation

The conference features four outstanding International Keynote Speakers

• Raj Srivastava, Goizueta Chair in Marketing and e-Commerce, Executive Director, Emory Marketing Institute, Emory, Atlanta Georgia USA. Raj Srivastava is one of the world's most distinguished marketing thinkers, a leader in the developing field of marketing and financial performance analysis.

• Pat LaPointe, Managing Partner, MarketingNPV, New Jersey, USA. Marketing NPV works at the forefront of metrics dashboard development and tracking marketing performance.

• Paul Alexander, CEO, Wigborough, London UK. Formerly Head of Global Markets for dunnhumby, Paul's company is pioneering new developments in data analytics and their advanced application to understand customers.

• David Haigh, Managing Director, Brand Finance, London UK. David Haigh is the founder of Brand Finance which now operates in 8 countries in the field of brand valuation and tracking the role and contribution of market-based assets

Plus presentations from marketers across a range of leading organisations including: NAB, Nestle, McDonald's, Sony, Acer Computer, Brown-Forman Beverages and AFL.

We look forward to joining you at Marketing's New Life in October to examine how you can optimise your marketing.

Roger James FAMI CPM
Chairman, Australian Marketing Institute

P.S. Don't miss the two pre-conference masterclass sessions on Wednesday 17 October. Places are strictly limited.

Listen to our radio ad for the annual conference! (play/download MP3 file)

To be added to the mailing list please email: annual@ami.org.au

For information about sponsorship and exhibitions please contact:
Alice Stapleton
Australian Marketing Institute
National Events Manager
Tel: 02 8256 1650
Email alice.stapleton@ami.org.au